The MBTA is about to embark on an expensive, time-consuming effort to change New England Medical Center to Tufts Medical Center on all its maps and at the station itself. Although the T has asked Tufts to help pay for the work, Steve Garfield doesn't get it:

Why add the Tufts branding to the T signs? If they want to purchase naming rights, have them pay.

Otherwise, just get some white paint and white stickers and change the name from New England Medical Center to Medical Center.

Like on this map on the Orange Line at Downtown Crossing? Maybe they could apply some of that white paint to the Arborway line while they're at it.