Maybe a slight exaggeration, but this completely caught me off guard. Charlie Card = Discount Card, and the discounts aren't bad at all.

"Just show your CharlieCard to save!

Take a look through our new CharlieCard Discount Book below - it's packed with deals you can't pass up - from arts and entertainment options, restaurants, retail stores, health and fitness services, and more! Plus, most of the listings are easily accessible by the T.

-If you don't have a CharlieCard, you can purchase a pre-loaded card here, pick one up from our MBTA Customer Service Agent, or get one at our T sales offices at Back Bay, Downtown Crossing, Harvard, North Station and South Station. And start enjoying great service and great deals while using your CharlieCard!"

www.mbta.com/riding_the_t/CharlieCard_Discount_Book/

And please no bitching about how the MBTA could have used the money elsewhere, it's likely this didn't cost them a dime.