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Drinking it is probably kind of difficult, though
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What you need
You just need a better blender. ANYTHING can be turned into a milkshake with a better blender.
It looks like a gigantic turd.
I wonder if they're going to pretend it was beef raised in Boston, but actually truck it in from the midwest.
Not selling it
The article mentions that Boston Beer Co. isn't interested in selling the steak, only in promoting the pairing of their beer with great meals, including this "innovative" cut of steak...which isn't all that innovative if you ask the rest of the world. Brazilians call it "picanha".