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No doubt there are decent marketing people, but evidence suggests they don't work at Epicurious

Said evidence consists of two Boston-related tweets from the recipe site this morning, including:

Boston, our hearts are with you. Here's a bowl of breakfast energy we could all use to start today.

Which had a link to a recipe for some crap. Of course, once called, the site deleted the tweets and then posted a new tweet apologizing for the tweets that "seemed insensitive."

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Comments

I guess it's cause we don't have the people responsible for this and people feel the need to vent rage but is anyone else tired of these media stories on which figure or company out of the zillions out there in the social media verse didn't strike the exact right tone in talking about this tragedy? We get it, you're a decent human being and they're monsters.

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i'm moderately offended but highly baffled by the aloofness necessary to send that out....

but its no different than the political blowhards fighting to plant their flags into this.

"To a hammer everything is a nail"

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"but its no different than the political blowhards fighting to plant their flags into this. "

Or, for a real mindfuck, consider: this social media expert is capitalizing on people capitalizing on tragedy!

In before hysterical LET US MOURN IN PEACE, I WAS THERE!!!! lady.

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Adam, a funnier though more disturbing version of this sort of marketing was noted on Wonkette, which linked to some, erp, "very personal services" ads on Boston Craigslist for people who needed some soothing after yesterday.

No link 'cause I'm at work. Anyone interested can trot over to Wonkette.

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