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Dunkin' Donuts gives its coffee Coolatta replacement the world's most boring name
By adamg on Thu, 04/06/2017 - 10:35am
Our own Ron Newman spotted this sign, probably only meant for the eyes of the store manager, at his local Dunkin' Donuts. Mmm, bet you can't wait to go up to the counter and smartly say to the clerk: "One Frozen Dunkin' Coffee, please!"
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Comments
Coolie Latte
Doesn't sound right.
Coolatta also sounds like it should carry a solid whallop of Bacardi 151.
Well...
it is technically correct and to the point.
Makes sense
Now you have hot, iced, or frozen coffee.
I'm still going to order a Coolata
And it's 128, not I-95 :-)
...and its Southie not SoBo
...
actually it's Dorchester
actually it's Dorchester Heights ;)
and it is a pizza
not a "pie"
They should call it Dunkin Frozen Diabetes
18 teaspoons of sugar in a medium. Not grams. Teaspoons.
WTF
Does anyone know why Dunkie's might choose to replace the name of one of their signature items with an extremely generic substitute? It seems like McDonald's renaming the Quarter Pounder as the Large Hamburger.
Royale with Cheese.
Royale with Cheese.
From a cursory look at the
From a cursory look at the nutrition information, this is a different product from the actual Coffee Coolata - way less sugar and calories. Presumably it tastes different. I can understand them not wanting to just sneak in a new beverage under the previous name -- you're just going to piss off fans of the classic, and you're not going to draw in new people who've already written off what they think a Coolata tastes like (because how do they know it's now different and less sweet?)
Perhaps because current advertising and marketing "experts"
have lost all sense of imagination and creativity, instead opting for bland generic names. It would be almost laughable were it not for the amount of money these people make.