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Die-hard New Englanders still have Moxie
By adamg on Wed, 10/28/2020 - 7:08pm
The Moxie Congress, which, we guess, represents drinkers of the classic New England beverage, reports that Coca Cola, which owns the brand, is not discontinuing it. At least, not yet.
After hearing about the impending end of venerable Tab, the congress wrote Coke, which wrote back:
As you have seen recently, we are challenging ourselves to think differently about our brands to help accelerate our business transformation and grow as a company. Our strategy isn’t based on getting to a specific number of brands, it’s about how we go about building brands that prioritize scale to enable accelerated growth and emerge stronger.
That said, Moxie is not currently included within the list of brands that we are deprioritizing.
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Comments
great news!
but I still wish they’d go back to the original, less sweet recipe
I needed good news
And this news is great. I wish they were as emphatic about Diet Moxie, which is a superior nerve-food and causes more tooth-improvement. http://moxiefestival.com/wp-content/uploads/2013/01/moxie-nerve-food-300...
What
No carbonated beverage improves teeth. Carbonic acid dissolves calcium. The carbonation in beverages is carbonic acid.
Doesn't seem to harm them either
...according to the ADA.
Read it again
It's not that it "turns into carbonic acid once ingested," it's already carbonic acid in the bottle, and in much stronger concentrations than occurs in nature. It converts calcium, which is what your teeth are made of, into a water-soluble compound. Ever been to Mammoth Cave, or Howe Caverns? Those big holes in the limestone (calcium) were made by weak carbonic acid, over long period of time.
Speaking of Diet Moxie...
I haven't been able to find it in months. I went to Market Basket in Burlington last week and couldn't find any Moxie at all. Is there an overall tonic shortage? They were also out of the 2 liter bottles of the diet Polar Pink Grapefruit Dry soda that I'm addicted to. Luckily for me they had plenty of it in cans.
this
Stevia sweetened with extra bitters? Would chug.
Moxie
Always makes me think of Camp Wing where I was introduced to this decidedly New England beverage.
It’s a drink for those who are at all particular
Fun article about Moxie and its origins:
https://arlingtonhistorical.org/moxie/
Dry heaves
That's all I can remember when we moved up here from NYC as a kid and I heard about this special regional soda from neighbors.
"Sure, I'll have one." I exclaimed, hoping to discover some secret knowledge that anyone outside the Tri-State area would never even know existed, let alone have a chance to sample. As it must be a rare natural wonder of the carbonated world.
I almost threw up.
The whole arched back and wretching with my mouth open into the bushes kinda thing and couldn't get that horrendous god-awful taste out of my mouth for 2 days.
The Original Red Bull
Seriously - Moxie was a "soft" drink that flappers and men in zoot suits used to fuel their club to diner to bed at dawn adventures. It was even marketed as such in the 1920s to 1940s.
Yeah, but, WHERE;S THE FRESCA!!!
This is great for Moxie drinkers -- I'm glad for them. What I want to know, though, is why aren't people screaming about the Great Fresca Shortage of 2020?!? Asking for a friend.