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Who but W.B. Mason? How about the guy who came up with that slogan?

By adamg on Mon, 06/27/2022 - 10:15am

Paul Steven Stone recounts how he came up with the slogan back when W.B. Mason was a little known office-furniture supplier in Brockton.

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Comments

By Tim Mc. on Tue, 06/28/2022 - 12:33pm.

I'm sure it's an interesting story, but the article meanders on for quite a while, and I'm really just interested in the history of the slogan.

By HenryAlan 2.0 on Tue, 06/28/2022 - 1:48pm.

Mid-career ad exec feels creatively stymied at big downtown firm, strikes out for renewal at small suburban agency; said exec gets WB Mason account after demanding furniture upgrades from new boss, then comes up with slogan.