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Taco Bell hopes to ring in service until 3 a.m. in Maverick Square

The East Boston Times-Free Press reports that Taco Bell wants to make Maverick Square in East Boston the next home of one of its next-gen upscale-ish Taco Bell Cantinas - with a 3 a.m. closing time.

A franchisee currently has Boston permission for three Cantina operations - which extend the chain's traditional taco-like foodstuffs to vegetarian options and the decor to the more "contemporary." This includes one in Allston that can stay open until 3 a.m. on weeknights and 3:30 a.m. on weekend. There are two more of them in Brookline.

But this would be the first outlet in an area with a heavy concentration of Latino restaurants.

The Times-Free Press says the chain tried to reassure the owners of Maverick Square's more traditional Central and South American restaurants they have nothing to worry about from a Taco Bell Cantina at 10 Maverick Sq., in part because Taco Bell's offerings are not the same as theirs, but also because Taco Bell doesn't want to undercut them, just bring some "value, innovation, and marketing" to the square.

Before it can open, the new place and its hours would need permission from the Boston Licensing Board.

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Comments

the chain tried to reassure the owners of Maverick Square's more traditional Central and South American restaurants they have nothing to worry about

Yes.

Taco Bell is N O T H I N G line real latino cuisine. Its an imitation. Its really "Tex Mex" which is an American style of food. It just resembles latino cuisine, but it is not.

I mean, you don't go to Taco Bell because you want authentic latino cuisine, you go to Taco Bell because it is Taco Bell.

The one thing that I'd be concern about is price.. Taco Bell can be cheap. But this is a cantina so its more sit down than 'fast food'.

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Voting closed 11

I went to a burrito place in Maverick Square eons ago and their food beat Taco Bell by a solid country mile. It was absolutely fresh and good (and then, cheap - I think with a drink I spent about $5.50).

Taco Bell - haven't gone there in a long time, but you're right - you go to Taco Bell because it's Taco Bell.

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Voting closed 6