By adamg on Wed., 5/16/2012 - 9:13 am
Who could forget that McDonald's commercial with the singing fish? Not Daniel Thomas Calden of Norwood, who says the ad agency that came up with it ripped off his idea, to the tune of $20 million in damages.
In his copyright-infringement lawsuit, originally filed in state court but now in US District Court in Boston, Calden says the ad by Arnold Worldwide of Boston is based on a music video he posted to a McDonald's contest on MySpace in 2008. Calden's video was about the Big Mac and featured a singing sock puppet, but Calden says it's obvious Arnold took his work and parodied it for use in what became one of the earwormiest TV campaigns of the decade.
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