to "maximize " non fare revenue has apparently failed. Waiting at North Station tonight, I noted that the overhead LED billboards have been removed, and that the backlit post-mounted ones have had the ads removed and are shut off.
Wonder if the new GM has already figured out it's a futile effort to hire a contractor that sells ad space to companies (Qualcomm and Shire) to promote products that your patrons can't directly buy.
Or perhaps he knows that selling your ad space through a third party is not the way to maximize revenue. Hope he takes a hard look at the leases with Clear Channel for using the T's land in Somerville then.