Where to get greeting cards that aren't made by Hallmark

So Paper Source is where things get complicated. They are not owned by Hallmark but rather are the largest inpendent Hallmark Gold retailer that is not owned by Hallmark in the country.

"The Paper Store is a proud Hallmark partner, which ties in to the backbone of our company’s mission -- to commit and provide stellar service to all Hallmark Gold Crown customers and provide the offerings they know and expect from Hallmark."
https://www.thepaperstore.com/about-us

From their own website. I have not been in one for years so I am not sure if they sell others cards but I do know they sell other non Hallmark items.

Hallmark is the parent company of the parent company of Hallmark Channel. So I am willing to give their executives slack in the sense that they were not directly involved in this decision. I also think the folks at Hallmark mothership would never have made that decision and would never have said what the Hallmark Channel people said.

Hallmark Channel finds its roots in religious programming. Initially created in the early 90s as a joint venture between a few different groups it changed over time as it was aquired or morphed. Until the late 90s when it became an actual channel outside of religious purposes and finally in 2003 when it became Hallmark Channel. The thing is over the years it still kept a portion of its followers as religion was slowly winnowed away from it but the "values" never left. This is the channel that had Davy the clarmation character. Parents of a certain type still deemed it as a safe zone (ABC Family had a similar story) which kept viewers away from the violence and sex that permeated much of the rest of tv. That also meant, at the time, avoiding things like gayness. So it never quite caught up with the times when the gay rights movement lurched forward.

The issue is that Hallmark, as the parent company, meanwhile went about courting gay card buyers. They by many accounts have a good score with the HRC and others. They have LGBTQ cards. They never really bothered to reach back into their other holdings to ensure this was a universal aspect to their business. So on one side of the business are gay people and their allies happily buying up stuff at an HRC approved store while at the same time executives at Hallmark Channel are running around trying to pacify people who see any sign of gayness as a sign of sexuality that needs to be buried. It is should be noted that Hallmark Channel balked at even thinking that they did something wrong , it was not until Hallmark mothership stepped in and put their foot down that the situation was reversed. I can only imagine what the situation was like at Hallmark HQ because a more controlled method of handling this would have been to strongarm Hallmark Channel into making the announcement and then having it shared up the tree, Hallmark HQ just literally stomped on the channel. I imagine some careers are pretty much at the end of their lines now and others may not last much longer once the cloud settles. HQ gave them a lot of leeway because they brought in a nice niche demographic, I bet they take more interest in everything at Hallmark Channel in 2020.

...you don't get to have your own facts.

When the so-called "American Family Association", formerly known as the National Federation for Decency, targets your demographic, I'll consider your opinion on an act of resistance to them to have some merit.