How to incite a riot

So BC thought it was a great idea to send out e-mail inviting students to camp out overnight in the school arena to get first dibs on tickets for Eagles hockey and basketball tickets due to go on sale at 7 a.m. Only more people showed up than expected and the athletic department locked the doors to the arena with large numbers of students still outside:

... As word spread that no more students would be allowed in, the line turned into a mob that rushed the doors of Conte. Students banged on doors and chanted, hoping to be allowed in. ...

Via Jeff, who adds:

You think that maybe they might've done this before and would have learned how to avoid this shit. Then again, athletic departments are career graveyards for failed ex-jocks, so maybe we should be happy that they at least managed to send an email message, even if it possibly took a collective effort.