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Comments
Wow, a Rambler!
My great uncle had one of those Ambassadors, same year.
Holy crap.
When some windowsmasher from Norwood shakes a ballpeen hammer at you and says "And don't you forget it!" then, brother, you best not forget it.
boch
I have this weird anger towards him. he has llama in his yard on the vineyard and they spit on the ppl that go by on the sidewalk...maybe that's why:)?
weird fact....
Llamas spit
Why be angry? It's not like Mr. Boch Jr. (that's his dad in the old ads) trained the llamas to spit on passers-by - it's what llamas do. Camels too, and I assume the rest of the family such as alpacas and vicunas. They spit.
Now does he position the llamas so that passers-by can't avoid them? *That* would be worth getting angry about.
Well obviously
If you don't want a llama to spit at you as you walk by, go buy a car at the Boch Megastore on the Automile and then you won't get hit!
My favorite Boch place on the Automile
Is Boch Plaza, which sounds impressive as all get-out, except all it is is a stand-alone Starbucks with a sign out front saying "Boch Plaza." I've never been there (my DD addiction and all), but I'm assuming they don't have spitting llamas there.
Hmm.
"Boch Plaza" almost sounds like a llama getting ready to spit at you, though, so it's got that going for it.
W.O.W.
I don't know why Wendy O. Williams gets all this performance art cred for smashing out car windows. Clearly, Ernie Boch was the true avant garde ground breaker.
Classic commercials
man, great stuff. Ernie was one of the best hucksters ever. Corny stuff, but it worked and is a great example of good ol' salesmanship.
Still in my head
I used to cringe every time those ads came on - I remember them as being louder and even more annoying. Maybe they got louder later, or maybe that's just my perception, but I guess they worked. Every time I hear the name Ernie Boch, I think "We're smashing prices!" and picture him smashing glass.
Oh, they were loud
Reminds me of that huckster with a beard on TV that sells all sorts of home stuff. LOUD. WAY LOUD. Must have gone to the Ernie Boch School of Promoting Stuff.
Or how about this guy?
Flea Market Montgomery
(Adam, why does my attempt to embed a YouTube video fail? I've seen other people do it here)
I like it
This guy is great - way better than Bernie & Phil. I kind of want to go shop there now.
OK, but ...
Ernie Jr. wields an axe, not a hammer. :-).
More Passengers
Bob from Bob's Furniture gets to drive, Bernie and Phil in the back, when Ernie the Ax shows up ... who rides shotgun? Is the guy from Spags still alive (where yousave ... money!)
Then Barry and Elliot show up with Click and Clack in their sidecars, ready for the Ultimate Showdown ...
You can throw the Building 19 socks in the trunk
Hey neilvandyke, you old enough to remember this?
Tom Peterson. In earlier ads, he was even more obnoxious. 1am, late night TV and suddenly "WAKE UP WAKE UP" banging on the screen. He even sold his own brand of flatop wax, all the way through the long hair hippydippy Macrobiotic Bill Walton and disco eras.
Sure, if you consider an injunction from the AG
"good ol' salesmanship". Ernie had a habit of inscribing the VIN # on the windows of the car prior to delivery, unrequested,(at an exorbitant charge). People already had traded their old cars and had to take it as delivered, (until Comm. of MA got off their duffs and did something). Ah yes, good times.......
You definitely are an aging cynic
Just take the ad for what it is. I'm not a big fan of car dealers myself (just spent 2 hours at a dealer last week for my wife....no fun), but I do get a kick out of good salesmanship every once in awhile. Oh sure, some (a lot??) of it slimey, but some is pretty clever and is a part of our history. Of course, all this good salesmanship led to people buying more, loading up their credit cards, taking second mortgages at ridiculous terms, banks selling those mortgages, CDOs, etc...... and here we are. ;-)
BTW, if I were a salesman, I'd be living in a tent.
The soul of misshapen, tortured lump of a man
Paul Day discusses how a French film student would analyze this ad:
I am the one
who, back in 1968 or 69 took a hammer from my dad's toolkit, walked up our driveway, shouted "Look at me, I'm Ernie Boch," and proceeded to smash the windshield on my dad's red Doge Dart. The story is repeated in my family setting whenever anyone mentions Ernie Boch, cars, hammers, windshields or just about anything else.
Yes, this video clip brought back a surge of memories. Calling my therapist now. Thanks.