Wicked bad blow for the Herald?

Adam Reilly gets the scoop: GateHouse Media, which now owns all those suburban papers around here, is dropping the Herald's online classified system in favor of its own branded Wicked Local classifieds (with hints the editorial will shift to Wicked Local as well):

... It's not clear how much money Purcell's going to lose as a result, but it should be a tidy sum. ...

He quotes a memo from GateHouse local uber-guy Kirk Davis that ends:

... Thanks to all of you, today and every day, GateHouse is the wicked local media choice in eastern Massachusetts!

Compare the existing, somewhat staid Town Online with Wicked Local Plymouth.

It's too bad GateHouse doesn't own a paper in Revere, because it would no doubt be one wicked pissa Reveah papah.

My wicked good disclosure.