The Herald reports how sales of the Pennsylvania beer are tanking in Boston and cites our provincial attitudes as one reason.

First, New Englanders are largely suspicious of outside brands and prefer to support our own.

The Herald calls it the Krispy Kreme Syndrome, implying that we rejected them only because the city with the largest number of historic firsts in the country is resistant to change, not because we realized after awhile that their donuts were, in fact, sugar-coated air, served with mediocre coffee.