Dick doc socked over schlong shots

A Suffolk Superior Court judge has ordered a Florida doctor and his wife to pay $13.5 million in penalties over the deceptive marketing methods they used in their now defunct Framingham erectile-dysfunction clinic, the state Attorney General's office reports.

State officials charged Dr. Kevin Hornsby and his wife Heidi let uncertified workers inject drugs into men's penises using older, generic drugs that had higher profit margins than newer oral medications such as Viagra and Cialis and which sometimes led to their own problems, such as erections lasting longer than four hours.

The attorney general's office says the two:

Were responsible for the deceptive marketing of medications and services relating to the treatment of erectile dysfunction at an unlicensed medical clinic in Framingham that went by the names Massachusetts Men’s Medical Clinic, Massachusetts Men’s Medical and Men’s Medical Clinic.

The defendants used various deceptive practices in widespread TV, print and radio advertising to market the erectile dysfunction services and treatments sold at their Framingham facility. According to the complaint, more than 4,000 consumers went to the unlicensed facility for care.

After the state first sued them in 2015, the Hornsbys declared bankruptcy, but the state says that will not relieve them of the responsibility to pay the $13.5-million judgment.