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New Dunk's rewards program less rewarding
By adamg on Thu, 10/06/2022 - 9:44am
Grizzled orange and magenta veteran Ron Newman reports the chain formerly known as Dunkin' Donuts has changed its DDPerks program into Dunkin Rewards:
The new program is now much more like Starbucks Rewards, with tiers of different things available for different numbers of points. The old program was very simple: 200 points got you a free drink of any type and size. In the new program, you get twice as many points per dollar spent, but you need to redeem 900 points for the most expensive drinks (Signature Lattes or frozen drinks).
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Comments
It seems to have lost its
It seems to have lost its glaze.
Bad move, and even worse timing.
To screw up your loyalty program this badly when store-level operations have never been shakier seems like a questionable choice.
Will it matter?
If the coffee and food doesn't turn people away, I'm not sure what will.
Oh I'm sure their business
Oh I'm sure their business case analysis verified that this is the way ahead.
Boston needs to secede from
Boston needs to secede from the Dunkin' union.
Blah. Just like some
Blah. Just like some shrinkflation, giving you less for more.
I thought it was stingy before!
Dunks is unrecognizable now, quality and service-wise, worse and worse since the buyout. Regional saturation is really its only virtue.
In what world was it ever good?
I see this a lot and feel like it's some sort of strange nostalgia -- I remember better quality back before they switched to centralized donut production sometime in the 90's -- but over the last ~20 years, it's been the same mild, vaguely weak coffee, greasy-stale donuts & greasy junk food; but you know what you're in for!
The merit is in a 16oz coffee for $2.50 or relatively heavy breakfast sandwich for just ~$4.25 when the same runs you $3.75 & $9.50 at a small, local chain (albeit with much higher quality product & service -- but you pay for what you get for!).
Yeah
I’m talking like, 1989 here, honestly
I gave up long ago
I treat rewards/loyalty programs like fun surprises. If I accumulate enough to redeem it today when I order, hurray, what a fun surprise!
If I was going to buy it anyways, then I don't feel bad if it takes six months instead of four when they change their bullshit hoops to jump through.
I think I used the loyalty
I think I used the loyalty program once when it first came out. I had a coupon from the paper!
How appropriate
Given that their coffee and donuts are much less rewarding than they used to be, too.