Grizzled orange and magenta veteran Ron Newman reports the chain formerly known as Dunkin' Donuts has changed its DDPerks program into Dunkin Rewards:
The new program is now much more like Starbucks Rewards, with tiers of different things available for different numbers of points. The old program was very simple: 200 points got you a free drink of any type and size. In the new program, you get twice as many points per dollar spent, but you need to redeem 900 points for the most expensive drinks (Signature Lattes or frozen drinks).
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Comments
It seems to have lost its
By anon
Thu, 10/06/2022 - 10:05am
It seems to have lost its glaze.
Bad move, and even worse timing.
By CopleyScott17
Thu, 10/06/2022 - 11:03am
To screw up your loyalty program this badly when store-level operations have never been shakier seems like a questionable choice.
Will it matter?
By BostonDog
Thu, 10/06/2022 - 11:09am
If the coffee and food doesn't turn people away, I'm not sure what will.
Oh I'm sure their business
By anon
Thu, 10/06/2022 - 11:10am
Oh I'm sure their business case analysis verified that this is the way ahead.
Boston needs to secede from
By anon
Thu, 10/06/2022 - 11:08am
Boston needs to secede from the Dunkin' union.
Blah. Just like some
By redheadedjen
Thu, 10/06/2022 - 11:25am
Blah. Just like some shrinkflation, giving you less for more.
I thought it was stingy before!
By dan r
Thu, 10/06/2022 - 11:41am
Dunks is unrecognizable now, quality and service-wise, worse and worse since the buyout. Regional saturation is really its only virtue.
In what world was it ever good?
By pcannon
Thu, 10/06/2022 - 8:23pm
I see this a lot and feel like it's some sort of strange nostalgia -- I remember better quality back before they switched to centralized donut production sometime in the 90's -- but over the last ~20 years, it's been the same mild, vaguely weak coffee, greasy-stale donuts & greasy junk food; but you know what you're in for!
The merit is in a 16oz coffee for $2.50 or relatively heavy breakfast sandwich for just ~$4.25 when the same runs you $3.75 & $9.50 at a small, local chain (albeit with much higher quality product & service -- but you pay for what you get for!).
Yeah
By dan r
Fri, 10/07/2022 - 10:16am
I’m talking like, 1989 here, honestly
I gave up long ago
By Kaz
Thu, 10/06/2022 - 11:37pm
I treat rewards/loyalty programs like fun surprises. If I accumulate enough to redeem it today when I order, hurray, what a fun surprise!
If I was going to buy it anyways, then I don't feel bad if it takes six months instead of four when they change their bullshit hoops to jump through.
I think I used the loyalty
By Don't Panic
Fri, 10/07/2022 - 12:09am
I think I used the loyalty program once when it first came out. I had a coupon from the paper!
How appropriate
By Scratchie
Fri, 10/07/2022 - 9:09am
Given that their coffee and donuts are much less rewarding than they used to be, too.