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Why the T needs a blog

Assuming the T actually wants to inform the public, Bryan Person explains why it should set up a blog. Among his reasons - finding anything on the current mbta.com is a pain and:

... It could explain in a human voice how the T is arriving at its decisions on issues such as fare increases, service changes, station upgrades, etc., and demonstrate how customers' needs and opinions are impacting the thought processes behind those decisions ...

Then again, this is an agency that released the fare-increase news late on a Friday - a standard corporate/political tactic for minimizing the impact of bad news.

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Comments

Thanks for pointing to my post. I just think the T is not taking advantange of a valuable communications channel in blogging. The MBTA is holding a whole series of workshops and forums over the next month or two. But just think about the potential reach of a blog, and how it could be adding to and building upon the conversation that is happening in those meetings.

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maybe you could pitch them a 35 million dollar content management system that works about a third of the time and is hard to read. They'd be all over that.

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Andy, I would charge much less, I assure you. $20 million, tops :)

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