![Weird electronic sign on the Zakim Bridge](https://universalhub.com/files/styles/main_image_-_bigger/public/images/2016/evah.jpg)
MassDOT is up to its Boston English-lovin' ways again, this time to urge college roommates to learn fire escape routes from their dorm rooms, as Sharon McAuliffe shows us this morning.
Earlier:
Use yah blinkah.
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Mass DOT - Please Stop It
By John Costello
Wed, 09/07/2016 - 9:29am
The first time was cute. The second time was funny. Now it has gone off into Holly Hunter's "Boston" accent in Once Around; poor effort, overdone, and my senses hurt.
By the way, how many Allston, East Boston, and Fenway packed Ohioans and Long Islanders are backed up to Stoneham before taking the Zakim this morning? Probably not many.
Placing a few ads on the wall of the Linden Superette and a quick flash ad as you open up Level Up (is that still a thing?) might go much further in getting the message across to the young fresh fellows of our local colleges.
PS - Mass DOT - Get the GLX built instead of being cute with messages. Thx.
I'll upvote it
By bshep
Wed, 09/07/2016 - 11:43am
It's an odd choice and the wrong audience, but thinking it over, I kind of like it. If shoddy student housing and pervasive fire code violations are enough of a problem in this area that Mass DOT thinks it's worth posting this, that says a lot. And they know it'll get posted on twitter, fb, etc and reach the right audience.
It's shameful that this issue made it onto a limited list of Mass DOT PSAs, and that's the whole point.
Why on I-93??
By anon
Wed, 09/07/2016 - 10:32am
Do that many students drive to class? I'd think they would take the T.
Jumped the Shark
By nona
Wed, 09/07/2016 - 10:42am
Completely
Totally
By anon
Wed, 09/07/2016 - 11:30am
They should have signs reading welcome 'Chinese oligarchs and other children of the global elite!'
Or maybe I just think that because I saw a Ferrari parked in the garage under the West Elm last week, no doubt belonging to the scion of a Indonesian concrete dynasty or the like.
World Class
By SoBoYuppie
Thu, 09/08/2016 - 9:08pm
...and hopefully those students decide to stay in boston and start their careers and start business.
we need more of that demographic and less of the townies, life-long Massachusetts residents.
- the original sobo yuppie
Jennifer?
By anon
Wed, 09/07/2016 - 11:04am
Gen X name, isn't it? I'd assume Jennifer is the name of the mom dropping of her dahttah at college.
Emily
By bshep
Wed, 09/07/2016 - 11:25am
Yep. A quick google of popular girls' names from 1998 shows that we're in Emily, Hannah, and Madison territory now. Or Taylah, if you want to keep the Boston accent joke.
It also pains me very much to realize that incoming college students were born in 1998.
Tell me about it
By adamg
Wed, 09/07/2016 - 11:42am
Says the father of a kid born in 1998 now in college.
But, yeah, Emily was popular that year. Olivia, too. Also variations on Mackenzie.
1998
By SwirlyGrrl
Wed, 09/07/2016 - 12:21pm
That was when all the moms were named Jennifer.
My youngest just started college and his room mate's mother is named Jennifer.
It entered the top ten for US girl names in 1966.
keep yah moovin vans off the rivah roads
By Shawn
Wed, 09/07/2016 - 11:26am
"what signs?"
To be fair ...
By adamg
Wed, 09/07/2016 - 11:44am
At least last week, we saw a portable signboard warning of impending doom on Soldiers Field Road, way back upstream, like not all that far past the IHOP.
They've also had VMS boards
By DTP
Wed, 09/07/2016 - 4:15pm
They've also had VMS boards all over eastern Mass reading something to the effect of "MOVING TRUCKS / DO NOT USE STORROW" for a good 2 weeks now.
This is how you get people to
By anon
Mon, 09/12/2016 - 7:05pm
This is how you get people to automatically ignore signage, posting utterly irrelevant information to traffic conditions like this. What's next, use them for advertising space?
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