By adamg on Tue., 9/27/2016 - 10:00 am
Meet the Boston Planning and Development Agency. And try to say BPDA three times fast.
We established a brand strategy that reflects the organizational reforms underway and will inspire greater trust and confidence from the people it serves - the residents and community members of Boston. ...
As we change internally, we need to change externally as well. Our logo has been around since we were founded in 1957, and doesn’t accurately describe us as we are now, and how we plan to be in the future. It’s overdue for a reboot. Updating our logo will signal to the community that we’ve changed - and to us that we must continually fulfill our new brand promise.
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No one reads it like this? "PDA"?
By Lulzalot
Wed, 09/28/2016 - 12:27pm
Am I the only one who naturally read this as "Boston Public Display of Affection" ???
PDA
By cybah
Wed, 09/28/2016 - 4:57pm
Or Boston Personal Digital Assistant.
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