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Dunkin' Donuts maybe not so local after all
By adamg on Mon, 09/03/2018 - 8:53am
The Attleboro Sun Chronicle reports Dunkin' Donuts has been using cups emblazoned with the Philadelphia Eagles logo to serve up iced coffee and tea there.
Panzer immediately reacted, covering up the offending graphic with a Koozie - an insulating cover - with a Patriots logo on it.
Just a logistics mistake, the company - founded in Quincy, of course - swears.
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Comments
Philadelphia runs on Dunkin.
Philadelphia runs on Dunkin. Yo.
This happens
surprisingly often. I've been in many store like Starbucks or Trader Joe's selling "local" mugs/reusable bags/promotional cups that...are not local.
My favorite was when I was in a Starbucks just outside of San Francisco and saw a stack of "place" mugs for Banff, Alberta, Canada. Needless to say, that shipment must have been very misdirected.
Banff, Alberta has a Boston
Banff, Alberta has a Boston Pizza, so I guess it makes sense.
(Boston Pizza is a Canadian pizza chain, it doesn't actually make much sense.)
Perhaps companies like Dunkin's
shouldn't be emblazoning their coffee cups with sports logos in the first place.
Just a thought.
Yeah, next thing you know
Yeah, next thing you know these sports ball teams will have a victory parade and I'll have to share my 3-seater on the commuter rail with another member of the public!
What would you suggest?
What would you suggest?
Why not?
Why not?
I don't get whole "naming rights" thing
If I want a Dunkin' Donuts coffee, the Eagles or Patriots logo isn't going to sway my decision. If I want a Gillette razor (I have one) or TD Bank account (don't have one), the stadium names won't sway my decision. If I want a cold beer it won't necessarily be the "official beer" of any pro sports league. I'm not a marketing specialist but seems like a huge waste of corporate money.
It's advertising
The goal is to leave an impression so you'll consider these companies when you have a need for a related service. Hard to know how any one deal helps their bottom line but they see a value in aggregate.
There are some people who (foolishly) think better of DD because they put a local team on the cup. DD knows most people don't care but so long as a small percentage do, it's worth it to them.
It’s true
I went out of my way to eat at a Beef O’Bradys after finding out they sponsored some third tier college football bowl game. Otherwise, the south only restaurant would mean nothing to me.
Reminds me of the time
BC received a shipment of BU sweatshirts. Oh, the horror...
Or in the '80s when BC was
Or in the '80s when BC was big nationally in football, John Silber would routinely be introduced as the President of Boston... College. Apoplexy apocalypse.
It's a cup.
It's a cup.
Do people in attleboro not have any other concerns to discuss?
The fact that so many words were written for this article is sad.
Sportsball fans..
...arent known to have their priorities in order.
Mispicks happen
I work for a grocery chain that gets shipments of in-shell peanuts at the start of every baseball season. These bags of peanuts are emblazoned with the name and logo of the local team.
Every so often, someone in the distributorship gets careless and puts a case (or three) of, for example, New York Yankees peanuts on the truck for Boston (Red Sox territory). The store canNOT send them back to the distributor, because they will only accept large returns...say enough stuff to fill a pallet. Sending them to a store in the correct area directly via UPS or FedEx costs more than the peanuts (or whatever-it-is), so the store makes the best of it.
In the case of food products, the store would mark it down, or repackage it locally to sell.
In the case of beverage cups, food containers and carry-out bags, they just use them.