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How many sponsors can a traffic report have?
By adamg on Tue, 01/16/2007 - 9:05am
At 8:13 this morning, WBZ's Ed Walsh said something like:
And now your Subaru Dealers of New England All-Wheel Traffic Report - brought to you by Toyota.
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Comments
and will they need a new landmark soon?
"The Cinemas" on I-93 in Somerville closed last night. I expect that the theatre's large advertising sign will come down very soon. What will the traffic reporters do?
Oh, that's easy
"Where the cinemas used to be."
Although to be honest, I can't remember the last time I heard the cinemas mentioned as a reference point in a traffic report, at least on WBZ, which is the only place I turn to for traffic on the 3s because I know that whatever they say, expect the opposite: Oh, traffic on 128 is backed up past the turnpike? Well, then, I'll take 128 because that means there'll be no traffic (the only time I know to follow their advice is when they say something like "128 south is a parking lot from Burlington all the way down to Rte. 24" - because something like that is not going to clear up quickly).