Lego bricks and mortar: Company to move US headquarters to Boston

The Lego Group announced today it's moving its US headquarters from Connecticut to the Back Bay.

The company is already leasing space at 501 Boylston St., the large office building that went up in 1940 as the home of the New England Mutual Life Insurance Co.

Lego US President Skip Kodak said exactly the sort of things you'd expect about why the company is moving here:

Boston is ranked one of the best cities in the world to attract and retain talent. This, along with its world-class academic institutions, skilled workforce and great quality of life makes it an ideal location for our US head office. We have exciting plans for the next phase of growth and hope we can retain many of our current team, as well as attract new colleagues.

The company will begin to move its offices in 2025, with the final migration due to finish in 2026, the company says. With any luck, the move will go better than the last time a Connecticut company moved its headquarters here - GE got big city and state tax breaks, announced plans for a big new headquarters building on Fort Point Channel, then downsized, then gave back the public money and sold the headquarters site.

Lego currently has 740 people working in its Enfield, CT offices. It has a total of 2,600 employees in the US, but that does not include the Lego store with the Lego giraffe outside in Assembly Row in Somerville, which is owned by a different company.