boston.com always seems to launch some intrusive exciting new ad campaign the day something horrible happens. Like today:
Via the eagle-eyed Jonelle, who warns: Avert your eyes:
... Because nothing subtly underscores a tragic top news story like stick figures dancing in a sea of blinding orange. ...
Earlier:
The exploding-glass ad over news about the Emerson scaffolding collapse.
Dude, you look like American Idol exploded all over my screen.