What is Web 3.0? Tonight at Ryles Jazz Club in Cambridge, the folks at Millennial Branding put together a panel of marketers and media experts to discuss just that. We've all be inundated by the term Web 2.0 and if I hear "the Twitter" or "friend me on Facebook" again I might just lose my lunch. But I showed up tonight to see if the panelists could actually tell me what comprises Web 3.0 and if it's just another term for the newest of new media strategies.

According to the event's moderator - Tim Hare, Director of Events at Millennial - the panel was created not to focus on the broad definition of digital media, but to really explore how digital media and the strategies behind the use of digital will change the way businesses operate in the long run.

On the panel were Mike Proulx of Hill Holiday, Stephanie Miller of Triad Retail Media, Perry Hewitt of Harvard University and Larry Weber, Chairman of W2 Group. But their roles at these organizations is really what qualified them to speak to the room of 150 business professionals who paid $20 a head to attend. Miller was most recently with CBS as their director of digital media at WBZ Boston; Hewitt is the Chief Digital Officer for Harvard University; Proulx heads up digital strategy and media for Hill Holiday; and Weber started a digital agency 17 years ago when digital meant putting brochures online.

Here are a handful of additional thoughts from today’s TVNext Summit at Hill Holliday in downtown Boston. Specifically, one of the hosts, Mike Proulx asked about the mindset behind using social media tools as an adjunct to TV entertainment. This includes Facebook, Twitter and other tools.

Here’s how the panel responded...

Covering technology events is a breeze, but sometimes - as with today’s #TVNext panel in Boston at Hill Holliday - you sometimes run into a challenge. Today's event is a challenge for me because I've already heard some astonishing facts and it's only 10AM. We now watch TV five hours a day, on average, in America.

Let me paint the picture and then I'll share where that five-hour figure came from.

Want to buy a child? Seriously. It will only cost you a bag of millet. Leila was sold ... traded really. For a bag of food that would feed her family.

If you're not interested in purchasing a child, what about children who work as many hours a day as they are old just to support their family.

Alcides parents - both parents - died of HIV/AIDS.

Are these tales put on the airwaves and television to tug at your heartstrings and empty your wallet? No. These are true stories put out by youth filmmakers to raise awareness.

Scooters are cute and functional.

These little vehicles can transport people and belongings - albeit not many - great distances on very little fuel. They can navigate small areas and can be stored in a fraction of the space of a traditional car.

Best of all, they can be parked nearly anywhere so they have a positive impact on the municipal parking challenges most big cities face.

Having covered upwards of a dozen technology events in the past year, there's been one constant at each conference or seminar - each leans unabashedly toward the magic of social media tools and techniques.

As was true with the Cable show at the Hynes this winter, the buzz at Enterprise 2.0 is all about building communities, leveraging Web tools, and lowering the barrier to communicating with your chosen networks.

What's that mean?

It means that businesses, as always, are searching for the low-hanging fruit in their efforts to find new customers and build their company's success.