The Future of Digital Media. Content is Still King. Long live Content.

Here's the second of two posts on the #branducambridge event at Ryles. Overall, most of the evening's panelists were focused on how digital is changing our lives and how technology and content will affect everything we do going forward. Our behaviors, consuming patterns and communication will eventually be the activity that changes how businesses approach and fete us in the future. Some more thoughts from the panelists...

Paid media has a role. Weber

Social media has changed the game by allowing a hidden world of what happens before news hits the air. Miller

Social media has transformed journalism. It's allowed different stories to be told. It's transforming storytelling. Miller

Social media is about getting people to recognize brands and drive sales - on the business side. Miller

Imagine if you got a tour through Santa's workshop. Social media lets you behind the curtain. Miller

Bad things about social. Sexting, cyberbullying. It's a different experience than what we had when we were young. Because it's so new...it becomes a little too naked. Miller

Just like life, you're going to have those evils. Weber

There's huge potential for using social media as a propaganda tool. Weber

Reinventing yourself is no longer possible because your social graph follows you through your life. Hewitt

Future is supporting video across platforms. Hewitt

We have a big filtering problem with content. Who's doing it, who's sharing it. Hewitt

The cloud - all that is is a bunch of servers you don't own. Weber

Most important change this year - and going forward - is content strategy and the power of content. Weber

You're not going to see a giant wave of change. But you'll see innovation within the existing environments that we have for a while. We're just catching up to that. Weber

Think about the need to present content as video first. Hewitt

Looking at NFC and mobile wallets. Proulx

Ultimately, the entire panel sees the future bright for content creators, software and services that can filter content intelligently.

You decide. Is content becoming the reason you read, watch, share and live? And what's the future of the way you communicate - both as an individual and as a business person?

For more, check out the hashtag #branducambridge and you can find the description of the event at http://digitalmedia3.eventbrite.com