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Nova Scotia spends $250,000 a year on that Christmas tree - including $75,000 payment to Channel 5
By adamg on Wed, 11/16/2016 - 2:53pm
The CBC reports the province treats the tree not just as thanks, but as tourism and seafood promotion. And that includes paying WCVB $75,000 to broadcast the tree getting lit on the Common each year - and $41,000 to the city of Boston.
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Comments
Good Will
Good Will towards another country regardless of cost.....
What? There's plenty of
What? There's plenty of videos of me getting lit in a park, but no one has paid me $75k for them. In fact, they seem to keep me from even getting a job. Maybe I need to get better at promoting seafood.
Its
An investment so isn't it relative to its "return?"
We shall see
The Maritimes are already trolling Facebook for tech professionals. If they can divert brain drain from the US from Toronto to Halifax, they're doing well.
Isn't tree lighting on Chronicle?
Any tree lighting I've seen focuses on the last few seconds, 3-2-1, flip the switch and hopefully the tree lights. Haven't watched it in years but isn't this usually shown during the Chronicle time slot when ch.5 sells regular ads? I have to wonder if this money is going into somebody's pocket, similar to the Walsh administration's shakedown of the movie industry. I can see paying for a seafood/tourism ad but it seems odd to be charging another city for sending a tree that would be covered on the news anyway.
Look at this!
It's shown in that timeslot, but it's far from 30 seconds of '3..2..1..click oohh"
It's turned into quite a circus, with the whole area fenced off and all kinds of acts brought in for a stage show. I have no idea if the 'seats' are made available to the public or not. A far cry form the real public lightings they used to have at the Pru.
Nota Bene: Foreign Currency
Article quoted $242,000 Canadian, which is currently valued at $180153.36 USD.
Speaking of which, the boat ride to Nova Scotia was great after the train to Portland, and everything was stupendously cheap for a seaside vacation.
NS is not exactly a wealthy province
I think that $ would be better spent than on other things.
ROI
You might look at what those letters mean.