Roving UHub photographer Vivian Girard spotted this at the Boston Design Center today.
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Is that going up or coming down? I honestly can't remember if that sign was there already.
Shortening the name to ’ok should help them sell more shoes.
August 2018 Google Street View shows this is remains of a Reebok sign.
It has been up for about a year and a half.
Maybe they are taking it down and replacing it with a updated version?
has been in that building barely three years.
why so many sneaker companies in boston:
reebok, new balance, saucony, bostonian,
Because Boston used to be the shoe manufacturing center of the United States.
New England was a shoe manufacturing center going back to the Industrial Revolution. The factories moved away, but the headquarters remain.
Converse was founded in Malden in 1908 and its headquarters is now on Lovejoy Wharf near North Station.
Why do you live here?
Point being, maybe its for the some of the same reasons you're here
Boston Magazine answered that question a few years ago:
"To understand why Greater Boston has become a global sneaker hub, you have to look to the past: specifically, to the mills and factories that once dotted the region. “There’s been a long history of New England being a manufacturing hub in materials that lend itself to the shoe business,” explains former footwear exec and Boston University marketing lecturer Patricia Hambrick. These days, most production has been outsourced, but heritage brands and scrappy startups alike continue to set up shop around here. “That combination of history, sports culture, and employee base,” Hambrick says, “makes it a really great place to be.”
Type up Lynn, MA in Google Maps... The commons and associated parks are in the shape of a boot and a pump. Back in the day when Lynn was more prosperous because of shoe money the city leaders decided to celebrate that fact by making a statement you could see when flying overhead.
They are owned by Adidas and the parent company isn't happy with poor numbers. They used to both be in that office park in Canton before they Gordon Gecko'd themselves and sold the real estate and moved into rented spaces. They specifically moved Reebok into their own place (no longer sharing space w Adidas), and I'm told the parent company is looking for a buyer. Of course, we would have heard if something big happened and they are probably just changing the sign.
A new inflatable running shoe that packs flat when deflated is my desire for something big happening.
An update: https://www.bizjournals.com/boston/news/2019/11/07/reebok-drops-the-delt...
Rather than a red Delta symbol, Reebok will now brand all products with a Vector symbol and “drop-R”
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