The nation's oldest public school has replaced its old logo - which featured a representation of Romulus and Remus suckling at a wolf - with a 21st-century logo that features the current school building's facade and cupola but has no ties to the language for which the school is named, save the name of the school itself.
The Boston Latin School Association, which represents alumni and parents and raises funds for the school, explains the need for a new logo that shows the uniqueness of the school in a more modern, media-ready format:
The prominent placement of the 1635 founding date on top of the shield became an important feature to signify the unique status of the school in U.S. history. The radiating lines provide visual interest and reaffirm Latin School as a beacon of opportunity in education. The result is The Façade with Cupola logo that conveys the valuable history of Boston Latin School while remaining sleek and modern for ease of representation across all media channels.
The group adds its design firm "began the process with a competitive analysis of brand identities for Latin schools nationwide, local high schools, and those schools that feature a wolf as the team mascot."
In addition to the new logo, the design firm came up with a more stylized wolf's head to represent the BLS Wolfpack sports teams.
The association says the old logo will still be used on certain official school communications and diplomas "at the discretion of BLS/BLSA leadership."
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Comments
Exactly
By mg
Wed, 09/11/2019 - 1:46pm
That was my first thought.
Unfair to lactating wolves!
By Wolfie (not verified)
Wed, 09/11/2019 - 1:55pm
Unfair to lactating wolves!
Canis lupus oppressed!
By Gaius Juliana C... (not verified)
Wed, 09/11/2019 - 3:20pm
It was offensive! That vile logo depicted a female wolf being drained of her precious bodily fluids, being used as an economic resource by two males, probably without her consent. Typical male predatory behavior.
Breast feeding in public!
By jmeltzer
Thu, 09/12/2019 - 9:54am
Keep breasts sexualized, as they were intended to be!
Don't you see the clear bias against active, involved fathers?
By Parkwayne
Wed, 09/11/2019 - 4:04pm
A mother and her two offspring, shown as a paragon of excellence without a father figure in sight. The matriarchy strikes again.
(This is a joke comment. Don't @ me)
Anathema
By Unquity (not verified)
Wed, 09/11/2019 - 3:34pm
This is a crying shame. Same attitude that brought us everything we now hate about urban renewal in the 60s. Species of hubris and historical ignorance. Resist!
UnivHub is now a source for the Glob
By mg
Wed, 09/11/2019 - 6:19pm
https://www.bostonglobe.com/metro/2019/09/11/bosto...
Heh!
By adamg
Wed, 09/11/2019 - 11:27pm
It was nice the Globe credited UHub in the story (really, not being sarcastic here), but I admit I especially love that story because it mentions Universal Hub and links to this story like five times because to prove its point about people being upset about the new logo, it relies exclusively on tweets that were either replies to my original tweet/link to this article or which linked to this article.
Oh look the High Point
By Local Guy (not verified)
Thu, 09/12/2019 - 9:25am
Oh look the High Point University logo
https://www.google.com/url?sa=i&source=images&cd=&...
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