Dunkin Donuts has launched a $10 million marketing campaign to promote donuts as affordable comfort food in this economic climate, the Herald reports.
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Dunkin Donuts has launched a $10 million marketing campaign to promote donuts as affordable comfort food in this economic climate, the Herald reports.
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Comments
Dunkin Donuts serves donuts
By ShadyMilkMan
Mon, 06/01/2009 - 7:18am
Dunkin Donuts serves donuts now? I had no clue
DD is pretty sure you need $10 million of reminder
By neilv
Mon, 06/01/2009 - 7:39am
Not too long ago, they were playing down the donuts -- even almost hiding them -- and focusing on the coffee.
Now to see if the one in Central Square (Cambridge) starts using the counter with an actual view of the donuts. I don't recall them using that since they remodeled, years ago.
Comfort food
By neilv
Mon, 06/01/2009 - 7:41am
Damn that photo of blueberry cake donut being slathered with maple icing.
I had all fall and winter of comfort food, as evidenced by recent acquisition of cheap (temporary!) larger trousers from Target.
seizing the donut moment
By david_yamada
Mon, 06/01/2009 - 8:47am
Smart marketing! A small coffee and a donut costs under $3 at DD. Starbucks can't compete on price, and it's not as if their coffee & morsels are all that tasty anyway.
daily donut
By anon
Mon, 06/01/2009 - 9:19am
In general, I don't think people go to Starbucks for donuts. You can get a Sbux small coffee and biscotti for $3 though.
...if I grabbed a donut with my coffee every day, I'd be on Lipitor.
I do sometimes
By Jay Levitt
Mon, 06/01/2009 - 12:41pm
Those chocolate old-fashioneds are GOOD.
Old-fashioneds?
By neilv
Mon, 06/01/2009 - 1:16pm
If Dunkin sold *these*, I'd need to spend half my day on the rowing machine.
http://www.roadfood.com/photos/8843.jpg
I dunno
By Pete Nice
Mon, 06/01/2009 - 10:05am
I drink black starbucks coffee which I think is better quality than a black DD coffee, and the prices aren't that much different (Both under 2 bucks)
Starbucks does have all the $3 overpriced pastries though..
Starbucks Short Cappuccino
By neilv
Mon, 06/01/2009 - 10:23am
By the way, I don't think everyone knows about the not-so-secret Short Cappuccino as a less-expensive way to buy Starbucks coffee:
http://www.slate.com/id/2133754
I don't drink coffee anymore, so never got around to verifying this myself.
Wow
By SwirlyGrrl
Mon, 06/01/2009 - 10:32am
I agree with Pete on something. Will wonders never cease.
The Starbuquitous in my building also has 16oz iced for $2, which is cheaper than dunks. They also have good donuts for $1.25 - not cheap as donuts go, but they are surprisingly good. I didn't get one today, though - I stopped at Donuts with a Difference in Medford Square for a coffee roll (nom nom nom nom ...)
Down with donuts ... down ... into the coffee!
Instead of coffee & sandwiches?
By WDavidStephenson
Mon, 06/01/2009 - 10:18am
Clever concept to focus on donuts instead of that miserable swill (ever heard of a dark roast??) and those woebegone "sandwiches" (granted, it was in Bahamas, but I had one several weeks ago for the first & last time panini-like in composition, but evidently made of recycled cardboard.
Oops: I forgot, I actually don't like the Donuts either compared to Krispy Kreme ones...
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Demolishing and replacing obsolete paradigms since 1988 (:o(|)
Thats one heck of a
By ShadyMilkMan
Mon, 06/01/2009 - 10:23am
Thats one heck of a signature ya got there...
I wondered
By Michael
Mon, 06/01/2009 - 10:25am
...what the hell all that stuff had to do with doughnuts.
Down with signatures!
Down with Dunkin's!
Me too
By neilv
Mon, 06/01/2009 - 10:31am
WILL ADVISE ON TRANSFORMATIVE NEW MEDIA PARADIGMS FOR FOOD
Yeah this is long even by
By ShadyMilkMan
Mon, 06/01/2009 - 10:58am
Yeah this is long even by email standards. I tend to go signatureless, but when I do use it I stick to one line for blogs/websites and the standard fare of name/org/phone/website/sometimes social media link which takes about 5 condensed lines max.
if they really want to start selling doughnuts...
By bandit
Mon, 06/01/2009 - 10:24am
... i suggest they start making them fresh in-house again. they are just not as tasty anymore :(
collection of molecules resembling food
By EM Painter
Mon, 06/01/2009 - 1:20pm
Agree. The coffee and the donuts taste like a lab-produced matrix of molecules which bear a resemblance to the food but seem to provide no actual nourishment.
They need to bring back crullers too. Mmmm, marble...
By jchristian
Mon, 06/01/2009 - 1:22pm
And they'd better call them crullers, and not "sticks". That was stupidity.
Huh
By Suldog
Mon, 06/01/2009 - 4:40pm
Well, this just goes to show how long I've been away from Dunkie's. I didn't know that they didn't serve crullers anymore.
Crullers were the secret to getting more donut bang for your buck! 2 crullers equaled about three donuts, as I recall.
Suldog
http://jimsuldog.blogspot.com
They still have them...
By Pete Nice
Mon, 06/01/2009 - 5:08pm
They just call them "donut sticks" now. They actually aren't exactly the same because they don't have the "twist" that the old crullers had, but I think they are made of the same stuff.