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Dunkin refocuses on the Donut

Dunkin Donuts has launched a $10 million marketing campaign to promote donuts as affordable comfort food in this economic climate, the Herald reports.

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Dunkin Donuts serves donuts now? I had no clue

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Not too long ago, they were playing down the donuts -- even almost hiding them -- and focusing on the coffee.

Now to see if the one in Central Square (Cambridge) starts using the counter with an actual view of the donuts. I don't recall them using that since they remodeled, years ago.

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Damn that photo of blueberry cake donut being slathered with maple icing.

I had all fall and winter of comfort food, as evidenced by recent acquisition of cheap (temporary!) larger trousers from Target.

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Smart marketing! A small coffee and a donut costs under $3 at DD. Starbucks can't compete on price, and it's not as if their coffee & morsels are all that tasty anyway.

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In general, I don't think people go to Starbucks for donuts. You can get a Sbux small coffee and biscotti for $3 though.

...if I grabbed a donut with my coffee every day, I'd be on Lipitor.

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Those chocolate old-fashioneds are GOOD.

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If Dunkin sold *these*, I'd need to spend half my day on the rowing machine.

http://www.roadfood.com/photos/8843.jpg

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I drink black starbucks coffee which I think is better quality than a black DD coffee, and the prices aren't that much different (Both under 2 bucks)

Starbucks does have all the $3 overpriced pastries though..

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By the way, I don't think everyone knows about the not-so-secret Short Cappuccino as a less-expensive way to buy Starbucks coffee:

http://www.slate.com/id/2133754

I don't drink coffee anymore, so never got around to verifying this myself.

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I agree with Pete on something. Will wonders never cease.

The Starbuquitous in my building also has 16oz iced for $2, which is cheaper than dunks. They also have good donuts for $1.25 - not cheap as donuts go, but they are surprisingly good. I didn't get one today, though - I stopped at Donuts with a Difference in Medford Square for a coffee roll (nom nom nom nom ...)

Down with donuts ... down ... into the coffee!

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Clever concept to focus on donuts instead of that miserable swill (ever heard of a dark roast??) and those woebegone "sandwiches" (granted, it was in Bahamas, but I had one several weeks ago for the first & last time panini-like in composition, but evidently made of recycled cardboard.

Oops: I forgot, I actually don't like the Donuts either compared to Krispy Kreme ones...

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Thats one heck of a signature ya got there...

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...what the hell all that stuff had to do with doughnuts.

Down with signatures!
Down with Dunkin's!

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WILL ADVISE ON TRANSFORMATIVE NEW MEDIA PARADIGMS FOR FOOD

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Yeah this is long even by email standards. I tend to go signatureless, but when I do use it I stick to one line for blogs/websites and the standard fare of name/org/phone/website/sometimes social media link which takes about 5 condensed lines max.

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... i suggest they start making them fresh in-house again. they are just not as tasty anymore :(

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Agree. The coffee and the donuts taste like a lab-produced matrix of molecules which bear a resemblance to the food but seem to provide no actual nourishment.

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And they'd better call them crullers, and not "sticks". That was stupidity.

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Well, this just goes to show how long I've been away from Dunkie's. I didn't know that they didn't serve crullers anymore.

Crullers were the secret to getting more donut bang for your buck! 2 crullers equaled about three donuts, as I recall.

Suldog
http://jimsuldog.blogspot.com

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They just call them "donut sticks" now. They actually aren't exactly the same because they don't have the "twist" that the old crullers had, but I think they are made of the same stuff.

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