Which I am thrilled to death to announce because over the past couple of years running Universal Hub fulltime, I've learned that ad sales is an art - and I'm still at the paint-by-numbers stage.
Ron Welby is our new go-to guy for your Boston-based online ad needs (both here and across the Boston Blogs Network. Ron is an online veteran from way back, with stints at Belo Communications in New England and GateHouse Media, so if you run a business, he knows how to help you grow it by reaching the best Boston audience anywhere (proof and more proof).
You can reach Ron at [email protected].
Neighborhoods:
Free tagging:
Like the job UHub is doing? Consider a contribution. Thanks!
Ad:
Comments
Heh
By anon
Wed, 06/01/2011 - 3:38pm
Male/white, 50+, 100k+, no children?
Ron/Kaz/theZak, is that you?
Puh-lease
By Kaz
Wed, 06/01/2011 - 5:29pm
I'm barely a few years over 30+.
I'm sure Adam interviewed
By anon
Wed, 06/01/2011 - 10:28pm
I'm sure Adam interviewed minority candidates, being a good progressive. But maybe it was enough to assuage his Great White Guilt by claiming racism on every other topic on this site.
No, I didn't
By adamg
Thu, 06/02/2011 - 12:08am
Here's the deal: I wasn't looking for an ad person. A mutual acquaintance in the online-media business, somebody I've known for quite awhile, and with whom I worked on a project last year, connected us - he recognized I probably should be looking for an ad person and that Ron was looking for a new challenge in the local online sphere. We met, hit it off, agreed to terms and that was that.
Had I been conducting an active search, yes, I would want to interview lots of people.
Sorry you're so bitter about everything I do. It must be a heavy burden on you watching my every step.
Congratulations, Adam!
By Chris Helms
Wed, 06/01/2011 - 3:42pm
It's great to not have to do the ad side and editorial side all by yourself.
Congrats!
By Lecil
Wed, 06/01/2011 - 3:43pm
All around!
Same old ads?
By JohnAKeith
Wed, 06/01/2011 - 3:56pm
He won't be getting rid of the Online Buddies ads, will he? It's obv. your target market.
HAHAHA Online Buddies.. :)
By cybah
Wed, 06/01/2011 - 4:11pm
HAHAAHAHAHAHAHAHAH
Adam I'm a bad user, I have a Mozilla plug in that suppresses ads. (Boston.com and its annoying hover over ads is what caused me to start to use one).
So I've never seen an ad, so I disabled it to see the Online Buddies one on here because I haven't had a good laff today.
Seriously?!? Advertising for jobs. I find it funny at what the unemployment rate is today, that companies have to resort to PAYING for ad space to find applicants. Either the company is stupid and doesn't know the workforce today... or the company just sucks to work for and any local who hasn't lived under a rock for the past 10 years knows to stay clear of this place. (between what their REALLY do for a business, or just the high turnover rate)
And my comment isnt reserved to Online Buddies, I feel the same way about any company that has to *pay* for advertising must have something wrong with it. Its rare companies are hiring that many people where they need a far broader reach than the standard channels to find applicants. ITA software was the same way.. tons of ads.. anyone actual WORK there? :)
As somebody who works in the
By R Hookup
Wed, 06/01/2011 - 5:11pm
As somebody who works in the recruiting field for a software company, I still have to advertise to find good talent (online banner ads aren't all that expensive). Funny how there aren't enough Java developers or good sales people out there. In general, unemployment of tech people is less than half of that for the population as a whole.
The jobs they have posted are good technical jobs and it pays to advertise to let people know that you are hiring when you aren't a household name. It is also a little tougher to find talent when there are some (many?) who might not be comfortable working on Manhunt or in the M4M environment (or who understand it, if that's a requirement for the job). If it were as simple as getting warm bodies, then they wouldn't need to advertise much.
Online Buddies needs skillz!
By fenwayguy
Wed, 06/01/2011 - 11:46pm
I mean geez, how else do you expect me to find a "date"?
What R said
By adamg
Wed, 06/01/2011 - 11:58pm
Technical jobs, which is mostly what they're advertising, are a bit different than other jobs - even in this environment, they're harder to fill.
Plus, they're supporting a local business (i.e., me), so yay! And hopefully, their ads are getting them some candidates they might not otherwise have gotten (and yes, feel free to discount what I'm saying, since obviously we have a financial arrangement, albeit, on the grand scale of things, not a very large one).
your ignorance amuses you and
By MT
Wed, 06/01/2011 - 6:36pm
your ignorance amuses you and that's good.
Great news, Adam. I turn to
By Ian Lamont
Wed, 06/01/2011 - 4:58pm
Great news, Adam. I turn to UH first for local news and discussion online, and really hope that dedicated sales can help the business grow.
Second.
By Mike from Brighton
Wed, 06/01/2011 - 10:28pm
Second.
Third
By anon²
Wed, 06/01/2011 - 10:41pm
Third
Aw
By adamg
Thu, 06/02/2011 - 12:09am
Thank you all!
Congrats!
By Denise
Wed, 06/01/2011 - 10:30pm
Good for you Adam! Congrats!
Can someone figure out why
By RSS
Thu, 06/02/2011 - 8:14am
Can someone figure out why Google Reader keeps getting duplicates of UH posts via RSS?
Congratulations! It seems
By Harris
Thu, 06/02/2011 - 11:46am
Congratulations! It seems that if you build it, they will in fact come.
Bravo to the both of you, and here's hoping UHub will make great big stinkin piles of money (and inspire hope in a cash-positive future for online-only homegrown local media).
I confess, now that I spend a shocking percentage of my time bumbling through Ad Sales 101, I have the most Cinderella-esque dreams of tall, dark, handsome ad people riding up on white horses to rescue me from my own doofusness. And, my God! It could happen!