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Yuengling

Mike asks:

Any Yuengling Beer sightings in Boston yet??

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Comments

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Brendan Behan in JP has it... delicious

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Jacob's Corner in Beverly debuted it last night on top, mmm.

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Bar Louie at Patriot-Place

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Who cares. Not even good. Why are people so hyped over this when we have so many other great beers?

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It's hyped by all the transplants from PA/NJ that never shut up about this mediocre beer. It's not bad, but it's not good.

I'll stick with Narragansett when I want cheap beer

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Because you don't like it, it sucks and nobody should be excited about. Some don't care for Sam Adams, but I remember being excited when I'd see it in San Francisco when I lived there 10 yrs ago. I also get excited when I see Icehouse because it brings back some great memories of college....that doesn't mean it's the greatest beer of all time. Don't be so negative and judgy.

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I feel like the commenter's intent was also to get a quick dig in at "transplants" from PA/NJ. Anyone who'd spent any amount of time in Philly knows that Yuengling is a staple there, and so anyone from the PA area will be excited to see it making its way into Boston. The Yuengling also has a deep history being the oldest operating brewery in the U.S. They are more than welcome up here.

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Some people like different beers than you. Who knew....

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Some folks like steak, some folks like hamburger, some folks like hot dogs, some folks like cat food made from beef by-products. To each his (or her) own.

Suldog
http://jimsuldog.blogspot.com

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I think that may be part of the point here. Some people drink PBR and Yuengling because it's cool, not because it tastes good. Others might drink it because it is cheap, and you can have 6 of them for less than 10-15 bucks at some bars, I can actually understand that. The 99 in Walpole used to have 'Bud Select' for $1.75 a draft. I am willing to drink a lesser quality beer for that price, and I actually didn't mind Bud selects. Nice light beer actually.

Anyway, if you are eating or drinking something because it is cool, you deserve to be criticized.

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Since when has it been "cool" to drink Yuengling? I grew up in Philly, and if you walk into a bar and order a lager, you get a Yuengling every time. People either love Yuengling or they hate it. No one drinks Yuengling because it's "cool".

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I'm talking about the Hipster crowd here. And yes, some of them drink PBR and Yuengling because they think it is "cool", the same way I used to by 40 oz. Colt 45s because I thought that was cool.

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Nobody here drank Yuengling because it was cool. It hasn't been sold here.

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I can remember buying variety cases of Yuengling in MA liquor stores in the 90s, four different six-packs in one box.

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It hasn't been sold here IN A WHILE, thus the big release/marketing campaign by the company.

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And they will do it with Yuengling, I've seen it in NYC with a friend of mine who turned hipster (long story).

PBR has been sold in Boston for the last 40 years, but saw a 25% increase in sales recently because all of a sudden people started liking the taste of it?

The industry calls these beers subpremium beer for a reason.

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PBR has been a top 10 beer in eastern MA for more than a decade, if the "recent" jump in sales was strictly due to "hipsters" then I think the beer's hipness would have worn off by now. I think a lot of its popularity has more to do with anti-marketing sentiment. If I want to drink a yellow domestic pilsner (made with adjuncts) why spend an extra dollar or more per six pack when all it is doing is paying for the relentless advertising that assaults me?

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Or is cheaper if you want to save money.

Of course there may be other reasons, like if the beer was brewed in some sweat-shop brewery or something, or you wanted to get more or less drunk.....

I do not think you should drink a beer because that's what people who act a certain way like to drink.

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I was mostly pointing out that it has been too popular for too long to really be considered "hipster" now and that there can be other reasons for choosing a beer (even one that is from a style with a pretty limited range; both Bud & PBR are uninteresting beers that are made very well). I used hatred of advertising as an example and you pointed out another couple of potential reasons. I think we're on the same page here. Let's go grab a beer, you can even choose what kind.

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Before PBR was cool , it was a stick draft beer to chase rye whiskey down .As was Narragansett. But Gansett from Cranston had a nice color and head and taste. To me it was the best beer ever built. Before Colt, it was Haffenreffer. Its like the Byrd's' sang ( http://www.youtube.com/watch?feature=player_detailpage&v=W4ga_M5Zdn4#t=6 ). Beer should be cold and many, slàinte . How many of you here remember Schlitz , it was big time once !

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First place I saw reviving it locally was the B-Side Lounge in Cambridge. Delux Cafe in the South End has long carried it (though it's currently on a hiatus amidst an ownership change). Most of the places with 100+ beer lists (Bukowski, Sunset) carry it.

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Ward 8 has it in the North End, maybe Trade as well.

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Not to many bars have it, but a lotkf packies do.

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Not like it used to be , they used to put a lot of trucks out on the street , nothing but Schlitz on them. That aint happening today with any beer , not even the Budweiser , o

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They had it on draft for a long while. My first ever taste of beer was a sip of my dad's Schlitz when I was a tot so I will always have a soft spot for it.

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There is a book titled Beer Blast which is a great read on the history of the brewing industry with a lot about its sales & marketing as well. There is an entire chapter "Number Two Schlitz its Wrists" chronicling the brewery's missteps leading to its fall. If you are interested in this sort of stuff it is great, written by one of the Van Munchings. It's probably pretty dated now & hard to find but worthwhile.

http://www.amazon.ca/Beer-Blast-Brewing-Industrys-Bizarre/dp/toc/0812963911

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I lived in Philly and Yeungling wasn't the cool beer, it was the cheap beer that didnt taste like bud/coors/miller. A shot and a lager was $3. If you want to talk about people drinking "cool" beers, ask yourself why bud/coors/miller spends so much on marketing and advertising. That doesnt make it taste better, it just makes it cooler (to some people) and entices them to buy inferior beer.

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tastes pretty good, as macro adjunct lagers go, and quite a bit better than the most popular mass-market American beers. I'm one of them, though that style of beer is rarely my first choice. I suppose it's easy to generalize and assume that because some hipsters drink it because they think it's cool, it must be awful. I'd be wary of dismissing something as bad just because people you disdain happen to like it. Even the Andelmans stumble across some good food once in a while.

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When it is ice cold, it is much better than your standard 36-37 degree draft. It tastes the same as a Shlitz to me, and is a little better than a Yuengling in my opinion as well.

Hell, there are really only 2 beers that I have ever tried that I did not like, Rolling Rock and Ice House being those two.

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Again, to each his own. I occasionally prefer Rolling Rock as a meal accompaniment. It is light enough for me to have a couple with pasta or pizza and not become utterly bloated, but still has a decent taste (again, to me) and delivers enough slight buzz to make the conversation flow, etc., but not so much that you'll still be impaired beyond driving ability when you leave the restaurant.

For the same reasons, although it has a little more body, I like Anchor Steam.

Now, if you want to talk about a high alcohol content, unique taste that remains on the palate for more than a half-minute, and a hipper-than-thou quotient through the roof, try a Golden Monkey ale :-)

Suldog
http://jimsuldog.blogspot.com

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we're going way back now . . . .

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Budeiser bought Rolling Rock , closed Latrobe brewery , Sam Adams was almost buying it , then it was going to be contract brewed there, that fell apart , Rolling Rock must be brewed at Bud plants .

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O'Leary's in Brookline has it.

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Jacob Wirth is having a release party on Wednesday evening.

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In Southie posted a picture of it on their Facebook today.

Love me some Yuengling.

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Yeah, check the bathroom in your local bar.

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I've had it, it was not memorable. There are 50 things on tap in Boston that are better.

Yuengling: it's the new PBR.

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You've obviously never been the Philly area. Also, Yuengling is a popular beer in most other parts of the country. Boston has just lived a sheltered life with its Sam and Harpoon.

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Wrong question.

The question is, is it being priced right?

In NJ, I get pitchers for $7.

Hands down the best pitcher under $10. By a barrel.

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Something like $400K on an industry kickoff party a couple weeks back.

Its success might hinge on pricing. If they price it cheaply, will it draw enough interest to displace the taps of similar brands that have retro "grandpa's Rust Belt lawnmower beer" appeal, like PBR and High Life, after the novelty wears off? If it's not dirt-cheap, will it stand up to the scrutiny of the beer-geek crowd, given how many thousands of interesting small-producer beers are around these days?

I like the Traditional Lager all right, but their other brews don't excite me so much. I frankly hadn't noticed its absence from retail shelves, though I can recall buying variety packs back when. Seems like moving into this market a few years ago would have been a surer play.

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It's a solid mediocre beer, which as mentioned, is a good alternative to your PBR's & gansets, and sure as hell beats out bud light, coors light etc. But it has to be priced that way, I saw a sign somewhere advertising it for $4/pint, even in NYC I hardly ever see it above $3, plus down there you can find beer/shot specials for $5.

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It's at West on Centre in West Roxbury.

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The good: it is a style of beer not as common in Boston
The bad: overpriced and really just a little better than bud
The ugly: when you buy a Yuengling, some of your money goes to a fatmouthed, union busting fascist asshole

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So...........

How much are bars charging for it?

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Yuengling is good, but if you are paying craft beer prices for it.. why bother? And yes I really do enjoy Yuengling. But when im in NJ, i pay $2.50 for a pint.

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Boston has it's own great beers, but if were going to import domestic lagers why not Old Style from Chicago? Way better than Yuengling or PBR and just as cheap!

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Blanchards in Allston has it.

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I had some at The Independent in Union Sq last night. My first taste, pretty good cheap beer. I don't understand the extreme sentiment but then I prefer liquor. Still I'll add Yuengling to my cheap beer list when I want to save some cash, it does the trick.

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are two of the better things PA has bestowed on the world. That said, yuengling shouldn't be expensive.

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I'm curious what they are selling pints for around Boston. Restaurants up here are buying Yuengling kegs at half the cost of a Sam keg, so it would be reasonable to sell a pint for $3 and change. Yuengling has always been the reliable, drinkable, well priced domestic beer but it won't sell at craft/micro prices after this initial hype period.

Solas on Boylston has it along with their great soft pretzels - pretty nice Philly combo

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Has officially tapped their first keg. I am a whiteness. Unfotunatly (said no one ever), they had to give shock top the boot...

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At Tasty Burger in Fenway

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Kelley's Pub in East Boston has it.

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according to a sign on the sidewalk outside.

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