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Roger Berkowitz is a slimy eel
By adamg on Thu, 06/12/2008 - 8:31pm
Mike explains why he can understand the anger of T drivers over Legal Seafood's Henny Youngmanish ad campaign, more specifically, over Berkowitz's bring-it-on radio response to their complaints about the Green Line ads.
I don't think that the original ad was that huge of a deal, and a simple apology and retraction of the ad would have been fine. But Berkowitz responded with this back-handed, joking remark in a new radio advertisement. What an ass. ... If it was one of these ads on the side of the trolley in which a Green Line operator was killed last month, I don't think he'd be as sarcastic.
Free tagging:
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Comments
good for roger. they were
good for roger. they were silly ads. people are so damn sensitive these days that they can't find humor in a bunch of crass comments coming from the mouth of a fish. I thought it was funny and I laughed my ass off at his response. lighten up folks.
silly maybe... but... i had
silly maybe... but...
i had to explain to my son what "this trolley gets around almost as much as your sister" meant. yeah. that's fun. and now he's saying it every 12 minutes to someone. great.
i thought the fish heads were kind of disgusting to look at. i don't like my fish on my plate with heads and don't like when dead food talks to me. i found that more gross than the concepts.
Just for the record....
I'm in the "people really have to lighten up" camp. Please.
the greater good.
say what you will about the campaign, spatch needed it for his art.
Stick a Condom On It
I find it tempting to tag the "your sister" ones with condoms.
Why? Because that reflects just about the amount of concern I should have about a sibling's sexual escapades. Or, as my late mother once told me, "If you can't be good, BE SANITARY".
She'll be making a point of eating at Legal this weekend
Stephan G. MacDougall is a stooge.
Last time that I did a T ad
Last time that I did a T ad campaign was back in the late 90's, however, at that time the T was pretty strict about what went on the trains. There was an enormous lead time needed so that your ad could be approved by the T and then printed by their official printer.
I don't know how I feel about the ads really, but I'm just saying it isn't like Legal Seafoods snuck them on the side of the trains.
Get over yourselves, T conductors
We riders put up with your snarky attitudes, your lack of consideration when opening/closing doors and just a general, well, crappiness. (Well, except for that one train conductor who used to be on the Blue Line at evening rush hour who would sing songs, recite funny limericks about the city and generally make us giggle on the way home...I have a feeling his superiors heard about how fun he was and put him on a desk job.)
Maybe it's because it's Roger Berkowitz that it's got your knickers in a bunch but I don't care. When you all begin running service to meet the needs of the commuters rather than to just push trains through the tunnels, maybe I'll be more sympathetic. Frankly, I think it's pretty funny.
I miss the bus driver on the
I miss the bus driver on the 501 who used to wish the whole bus a "wonderful and sucessful day" he ran a red light one morning and got a ticket. never saw him again. too bad.
most of the drivers are jerks...
Should have called their bluff
They weren't going to drive "those trains"? Just those trains? That's insubordination and they'd be fired. Either they'd have to general strike (something I doubt they're all prepared to do over stupid ads given the economic climate) or they'd have to work under complaint (big whoop).
They should have called their bluff on this crap. Most of us are more concerned about the piss-poor driving record of the Green Line conductors lately rather than their sex lives or their conceited looks.
The MBTA as a whole is really beginning to foment a very general distaste and anger on the Green Line and something had better change soon.
Legal Ads
I am sure some bigwig at the T OK'd the ads.
Vent at them.
Lighten the bleep up.
A big reach...
"If it was one of these ads on the side of the trolley in which a Green Line operator was killed last month, I don't think he'd be as sarcastic."
What a pathetic argument, trying to tie the ads to an unrelated accident underscores how little you have to work with in building your case.
Berkowitz is a good local business man who serves a better than average product, he's lousy to his workers but thats another story.
But sperm and dollar signs are OK?
So wise-cracking fish are wicked offensive,
but dollar signs fashioned from neon-colored
sperm are ok?
alleyesonjenny.com...sperm-really-enhance-my-portfolio/
Yeah, that makes sense.
But what if the sperm had little thought balloons?
"This egg is fatter than the conductor!"
Last one in is a rotten ...
... oh, nevermind.
Egg-zackly!
Egg-zackly!
this one's on Consumerist too
as a followup to the original story. they have a partial transcript of the "apology," too. Now that I've read it I have to say that I like his approach, underscoring the silliness of the campaign, good old reductio ad absurdum. I mean, it's not like the fish were doing something really outrageous, something that would call for an immediate end to the campaign, like swimming around draped in paisley scarves.
good for roger, indeed
When I heard about the original ad campaign, I thought it was pretty funny, but that the "conductor" joke was probably the weakest (it didn't have a double meaning).
Now that the union has given him free publicity, he's gone and milked it for all it's worth - with a spot that's actually funnier than the one it "replaced".
It's almost enough to make me wish I weren't a vegetarian, JUST so I could go support him with my dollars. Good on ya for standing up to the conductor's union.
Now we need to find someone who wants to wrap a trolley with 'This conductor looks nothing like a halibut' ads. Who could complain?
Well...
There is an unusual concern about the PC ness of the http://en.wikipedia.org/wiki/Jewfish
Just saying. Hell, I thought the ads were funny. Too much sensitivity out there.