Seems the towns along Rte. 3 north of 128 are trying to come up with a branding campaign to make their towns more attractive to business - something along the lines of "Rte. 128," only they can't actually name the road because they wouldn't want people to think they have anything to do with those trashy towns along Rte. 3 on the South Shore and all:
... Most people involved in the branding process believe traditional advertising will play a small role in spreading the campaign's message. Instead the campaign may use professional channels ranging from traditional trade shows to online videos and blogs. ...
Ed. snark note: Like I should talk. I used to sit near the reporter who came up with "MetroWest" as a replacement for "Greater Framingham."
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Comments
In the spirit of "SoWash" and "EaBo"
By Michael
Mon, 08/18/2008 - 1:15pm
Let's see. People already know it as Route 3.
But it wants to be a gateWAY...not just to Northern New England, but to the future.
And it wouldn't hurt to be branded as part of the exciting, metropolitan MiddleSEX county....
I think I've got it. Welcome to "3WaySex"
Or just North Middlesex
By Ron Newman
Mon, 08/18/2008 - 1:43pm
abbreviating to NoSex .
what's wrong with "Merrimack Valley" ?
By Ron Newman
Mon, 08/18/2008 - 1:21pm
Already a perfectly fine name.
Makes people think of...
By Michael
Mon, 08/18/2008 - 1:24pm
...Lowell and Lawrence and unseemly places for business like that.
Despite improved financial
By Dave
Mon, 08/18/2008 - 1:36pm
How about "There's a lot to like about Bangalore" ?
MetroWest was a very smart
By ShadyMilkMan
Mon, 08/18/2008 - 1:41pm
MetroWest was a very smart idea. It still fools me into thinking its just right around the corner until I look at google maps and realize how far away it actually is.