The nation's oldest public school has replaced its old logo - which featured a representation of Romulus and Remus suckling at a wolf - with a 21st-century logo that features the current school building's facade and cupola but has no ties to the language for which the school is named, save the name of the school itself.
The Boston Latin School Association, which represents alumni and parents and raises funds for the school, explains the need for a new logo that shows the uniqueness of the school in a more modern, media-ready format:
The prominent placement of the 1635 founding date on top of the shield became an important feature to signify the unique status of the school in U.S. history. The radiating lines provide visual interest and reaffirm Latin School as a beacon of opportunity in education. The result is The Façade with Cupola logo that conveys the valuable history of Boston Latin School while remaining sleek and modern for ease of representation across all media channels.
The group adds its design firm "began the process with a competitive analysis of brand identities for Latin schools nationwide, local high schools, and those schools that feature a wolf as the team mascot."
In addition to the new logo, the design firm came up with a more stylized wolf's head to represent the BLS Wolfpack sports teams.
The association says the old logo will still be used on certain official school communications and diplomas "at the discretion of BLS/BLSA leadership."