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Macy's to open fun-sized outlet at South Bay
By adamg on Tue, 08/22/2023 - 10:37am
A Macy's with no escalators.
Macy's says it will be opening a micro-Macy's at the South Bay mall next month.
The new store, somewhere between 30,000 and 50,000 square feet, will offer "a curated assortment of Macy's distinctive fashion, on-trend beauty, luxury fragrances, and more." The retailer is taking a page from Target, which has long had its own line of small-form stores - although its store at South Bay is a more traditional big box.
The new Macy's won't have the traditional escalators, but will have enough room for "elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments."
Via Banker & Tradesman.
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Comments
Downtown Crossing and South Bay?
Macy's is very brave.
Yes, they are close together
and Macy's closed a store (built as Filene's) at the CambridgeSide mall a couple of years ago, also a short distance from the downtown store.
Yeah
But like the closure of BestBuy.. I question whether their closures had more to do with the development going on at the mall than the store having poor performance.
although the Macy's inside CambridgeSide was sad. Not as bad as Sears, but bad.
nice
n/t
Awww
Let me guess - never been past Broadway on red line?
I don't know if I'm as
I don't know if I'm as impressed by "so close to existing store in DTX" as "between existing stores in DTX and South Shore Plaza"
I think, though, that they are probably very careful and calculating in choosing locations in the current economy. Possible factors...
Interesting
I just read an article about these smaller format stores. I didnt expect one to open near us.
And really, South Bay?!?
I'd like other locations would have been better suited. Like a store front in Backbay or the Watertown Mall or Gateway Center.
or Assembly Square
which now has two big vacancies, Bed Bath & Beyond and Christmas Tree Shops. The latter was once Jordan Marsh, the other local predecessor to Macy's.
Assembly Sq Mall
In my opinion, eventually gets demolished and redeveloped into something that looks like the Assembly Row development. The remaining big tenants (i.e. Trader Joe's, Ashley, TJ Maxx, Burlington, etc.) end up as ground-floor retail like in Assembly Row. It might take a while now that borrowing money isn't free but I think that's the eventual outcome given the demand for housing in Camberville.
Ashley just opened within the past year, though
in the former Kmart, which had closed in November 2019. I thought Federal Realty would take advantage of that vacancy to do a more substantial redevelopment or demolition, but they didn't.
Historic?
I don't want to say "this building is historic" because it's not. But it has some historic like value that it was a Ford assembly plant in the early 20th century. (hence the name "Assembly").
I wonder if its enough to warrant saving the building.
But then again there's nothing stopping a developer from building a high-rise that incorporates the brick shell of the original building.
Macy's. The land of
Macy's. The land of overpriced polyester. It's amazing how even high end designers have gone down hill with quality. Just today I was walking my Chanel on Newbury. I closely studied the window display.
The seams were crooked and fabric was pilling already on the mannequin.
Wow, no flash mobs of
Wow, no flash mobs of shoplifters. Boston is indeed a safe place.
https://news.gallup.com/poll/509801/americans-rate-dallas-boston-safest-....