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Wentworth unveils new logo

By adamg on Wed, 01/22/2020 - 3:58pm
Old vs. new Wentworth logo

Old logo on the left

Wentworth Institute of Technology took the wraps off its new logo this week. Not everybody's a fan.

Earlier:
Boston Latin School drops Romulus and Remus in bid to make school logo look like every other school logo.

Neighborhoods: 
Fenway
Free tagging: 
Wentworth


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Comments

By cybah on Wed, 01/22/2020 - 4:12pm.

Ok I am old.. first thing that came to mind was the 1970s era Woolworth logo..

By Dave on Wed, 01/22/2020 - 5:28pm.

IMAGE(https://lh3.googleusercontent.com/0MQp0HiH-cEgKWLxC8v_cOE2BS0YJ0HKfO-RByys374rl1z2qrsAMV3OsctFghQ8_RWMDA=s98)

By cybah on Wed, 01/22/2020 - 5:59pm.

But wasnt THAT logo for Group W, for "Westinghouse" not "Woolworth"

By Dave on Wed, 01/22/2020 - 9:36pm.

Yes, but if you were THAT old, that's what it would have brought to mind.

By Banrion on Thu, 01/23/2020 - 6:37am.

It's like a mashup of Westinghouse and Ace Hardware

By anon on Wed, 01/22/2020 - 4:31pm.

I like it

old one is just too cluttered and coat of arms are just nonsensical

By anon on Wed, 01/22/2020 - 4:48pm.

I think they are more so upset that it’s a blatant rip off of the Desktop Metal logo

By anon on Wed, 01/22/2020 - 4:41pm.

Are they a school or an office supply company?

By Friartuck on Wed, 01/22/2020 - 5:12pm.

DeVry Institute or some other proprietary school chain?

By Charles Bahne on Wed, 01/22/2020 - 9:56pm.

As far as I can tell, Wentworth is still an independent nonprofit. From what I hear, they are doing pretty well in their niche. The current president is retiring this spring, after serving 13 years, and the choice of the new president is to be announced next month.

Of course, the logo is tacky enough to look like one of those career schools. It actually reminds me of the logo of the for-profit "Art Institutes". According to Wikipedia, they used to have over 50 campuses around the country, of which just 8 campuses in the south survive. The Art Institute in Boston closed in 2017.

By Lauriats on Sun, 01/26/2020 - 9:02pm.

Former president already left, and new president has been in place for several months now,

By Dave on Wed, 01/22/2020 - 5:25pm.

What's the matter with this one?
IMAGE(https://i.postimg.cc/5NychgV2/wentworth.png)

By Matt on Wed, 01/22/2020 - 5:54pm.

It doesn’t look like the motion W. UW Madison will come after you.

By anon on Wed, 01/22/2020 - 7:34pm.

The new logo looks tacky and dated.

By roadman on Thu, 01/23/2020 - 4:27pm.

At least it's better than the new MIT one.