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Newspaper blames Dorchester union for Worchester mistake

By adamg on Mon, 08/31/2020 - 2:20pm

The Worcester Telegram is out with its explanation for how it came to run a full-page ad by IBEW Local 103 yesterday that urged "Worchester" residents to vote for Joe Kennedy III:

The city of Worcester was misspelled in a full-page political advertisement published on Page A16 of the Sunday Telegram. The client provided the camera-ready artwork for the advertisement, which included the mistake. It was not built by the T&G or Gannett Company Inc.

So nobody at the Telegram actually looks at their ad copy. Good to know.

The union is headquartered off the Southeast Expressway in Dorchester. The ad supported a candidate who had earlier issued a press release criticizing his opponent for ignoring several Massachusetts towns, including three that literally disappeared in the 1930s when their valley was flooded for the Quabbin Reservoir.

Neighborhoods: 
West of 495
Topics: 
Media
Politics
Free tagging: 
2020 elections
Worcester


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Comments

By CopleyScott17 on Mon, 08/31/2020 - 2:41pm.

...if the client sent camera-ready art -- what we used to call a "mechanical" back in the day -- it's really not the publication's responsibility to proof it. For all they know, the spelling might be intentionally wrong, meant to be funny. It might have been nice for them to call the client and check, but I doubt anyone at the paper even noticed, and nor should they have to.

By Friartuck on Mon, 08/31/2020 - 2:41pm.

Dana, Enfield, Prescott and now Worchester.

Where does Ed spend his time?

By anon on Mon, 08/31/2020 - 3:40pm.

How many towns are named after Governor Endicott Peabody?
Endicott,Peabody, Athol, and Marblehead

By anon on Mon, 08/31/2020 - 3:52pm.

Where? Wear? Ware? It's Waya. Way out thaya. Nea UMAAAS.

By SwirlyGrrl on Mon, 08/31/2020 - 3:57pm.

Somebody pulled these same Howie Carr talking points out of his ass on the Medford Politics list and got enough photos for a massive photo album.

If you don't every get out of your house, you might not see the guy. Other than that? Can't help you if you only pay attention to inflammatory tweets and not appearances.

By downtown-anon on Mon, 08/31/2020 - 4:09pm.

I think you missed the joke.

By Friartuck on Mon, 08/31/2020 - 4:13pm.

but two points earned for internal strife created.

By SwirlyGrrl on Tue, 09/01/2020 - 1:43pm.

Snark tags needed.

Ouch. Need to respawn.

By Refugee on Mon, 08/31/2020 - 3:15pm.

How do you pronounce "Worchester"?

By Neal on Mon, 08/31/2020 - 3:18pm.

It probably rhymes with Dorcester.

By anon on Mon, 08/31/2020 - 3:23pm.

That's the native pronunciation

By ScottB on Mon, 08/31/2020 - 4:09pm.

And say it like you've been smoking for 40 years.

By anon on Mon, 08/31/2020 - 5:07pm.

Woostah.

By SwirlyGrrl on Mon, 08/31/2020 - 3:58pm.

But with an "ah" sound on the end?

By dvg on Mon, 08/31/2020 - 5:00pm.

Worcester natives must pronounce it "Dochsta"

By SamWack on Mon, 08/31/2020 - 5:58pm.

I think we should put aside our disagreements, and devote ourselves to the common cause of persuading incoming BU students that "it's spelled Dorchester, but it's actually pronounced Dorkster".

By SwirlyGrrl on Mon, 08/31/2020 - 3:50pm.

Not just for endorsing Kennedy, but for not finding a local shop to do the ad work here.

I wonder what the trust/hedge fund name-brand fratboy has promised them?

Why would they dislike the Green New Deal, which includes a lot of new electrical jobs? Wind turbines. Solar. New grid overhauls. Microgrids. All that requires electrical workers.

By Will LaTulippe on Mon, 08/31/2020 - 3:47pm.

Why does an electrician need the help of government ever? We all use it, so the jobs are there.

By SwirlyGrrl on Mon, 08/31/2020 - 3:55pm.

All those laws that govern electrical safety?

And policy regarding the grid as a whole is absolutely high level.

By Will LaTulippe on Mon, 08/31/2020 - 5:18pm.

I'm reminded of that hooker Elliot Spitzer hired. He was wishy-washy on wearing a jimmy hat, and the chick goes "Do you want the sex or not?"

I mean, if I don't provide a safe work environment for the electrician, I'm not getting electricity, right? "Burning thing dangerous" was not a lesson for which I required government intervention, much in the same way I was done needing government help when I read "COVID-19 symptoms lung and heart damagey."

Also, I have a buddy who took the exam to be an electrician. I'm told that there's no questions about electricity on it, and that his interview was literally straight up "Do you know these people?" So, yeah, I'd have to surmise that an electrician's union is tits on a bull.

By fungwah on Mon, 08/31/2020 - 5:37pm.

if I don't provide a safe work environment for the electrician, I'm not getting electricity, right?

Sure, and if I don't provide a safe environment for my factory workers, they'll just go work elsewhere, right?

I'm told that there's no questions about electricity on it

I'm not an electrician, but about 2 seconds of Googling found me the requirements here, where it's pretty clear on pg. 7 that there are at least 80 questions about electricity on the exam. Maybe its time to reconsider how trustworthy your buddy is?

By Mrpickles on Tue, 09/01/2020 - 12:06am.

I believe the above commenter was referring to the entrance examination and interview for local 103. That exam has no questions about electricity and the interview consists of monahan's favorite wet brains asking you if you've donated enough to noraid.

By Scratchie on Tue, 09/01/2020 - 1:55pm.

I'm not an electrician, but about 2 seconds of Googling found me the requirements here, where it's pretty clear on pg. 7 that there are at least 80 questions about electricity on the exam. Maybe its time to reconsider how trustworthy your buddy is?

Are you implying that Will might have been talking out of his ass?

I'm gonna need my fainting couch to recover from a shock like that.

By boo_urns on Mon, 08/31/2020 - 5:39pm.

Pro-labor legislation being one of them. The State government also procures a lot of electrical work via bureaucracies like MassDOT, the MBTA, etc. Labor unions would like to see their governments support union shops vs. non-union shops.

By Will LaTulippe on Mon, 08/31/2020 - 10:52pm.

Then just do better work for the price than the non-union shop.

By boo_urns on Tue, 09/01/2020 - 9:26am.

Do better shitposts on UHub, at that rate.

By Pete Nice on Mon, 08/31/2020 - 4:21pm.

But even then I don’t think they care about Kennedy or Markey either way this is some political back room promise/deal.

By adamg on Mon, 08/31/2020 - 4:22pm.

Sue O'Connnell, who co-owns both Bay Windows and the South End News, provides an update on newspapers as they are composed today:

By Will LaTulippe on Mon, 08/31/2020 - 5:20pm.

And they wonder why their business sucks. Garbage in, garbage out. Minimum is $12.75 an hour, folks. I promise you rich people that you won't starve.

By tachometer on Mon, 08/31/2020 - 5:43pm.

Back in the day when there was a composition room, usually staffed with printers who were members of the typographical union, proofreading was part of their duties when laying out the pages. I ran across this video a little while ago that's a pretty cool look at the end of that era at the New York Times. Well worth the thirty minutes in my book.

By CopleyScott17 on Mon, 08/31/2020 - 5:45pm.

Your way was better though :-)

By Mark- on Mon, 08/31/2020 - 9:33pm.

I'm not sure where the T&G is printed, but I don't think it's in Worcester anymore. Their press deadline is somewhere around 8PM. Their convention coverage showed up a day and a half after it happened.

By anon on Mon, 08/31/2020 - 4:31pm.

Ah, Kennedy versus Markey, much like, catsup versus ketchup

By TheBostonCrab on Mon, 08/31/2020 - 4:35pm.

Love political ads that don't present any platform other than amorphous "change."

By Sean north shore. on Mon, 08/31/2020 - 5:49pm.

Don't know how good their electrical work is, but they very good at Vandalizing the vans of non-union electrical contractors.

By Tim Mc. on Mon, 08/31/2020 - 6:12pm.

given that you let Google load ads dynamically.

By jmeltzer on Mon, 08/31/2020 - 7:55pm.

and also don't see the ads.

By Tim Mc. on Mon, 08/31/2020 - 9:08pm.

I had to go to great lengths just to see what ads would load -- I had to turn off uBlock Origin, NoScript, and Firefox's built-in tracking protection. And still the ads wouldn't load! So I opened a more advertiser-friendly browser, Chrome, and turned off my extensions there in a private browsing window. Finally I could see the ads I had been missing all these years.

...they were really, really irritating.

By adamg on Mon, 08/31/2020 - 10:01pm.

You're right: Ads that just show up here through one of the two ad networks I use I don't check, except after the fact, when somebody complains they're scammy or spammy or whatever, and then I ask the ad network to shut them off.

Couple of caveats: I'm obviously not a multi-million-dollar media conglomerate that, at least in the old days, could afford to make sure they don't go to print with embarrassing typos (or, in the really old days, embarrassing "adjacencies," for example, you had to make sure an airline ad doesn't run on a page with a story about an airplane crash).

Ads that I do sell directly (for example, for a Boston city agency), however, I do check first to make sure they're legible, don't have typos and the like.

By Tim Mc. on Mon, 08/31/2020 - 9:09pm.

is pronounced "dooster".

By Don't Panic on Tue, 09/01/2020 - 1:06am.

Doostah, dammit, Doostah! Actually it's pronounced Dot among some people.

By DapprO on Tue, 09/01/2020 - 10:36am.

is how it's pronounced. It's also never called Dot. Dot Day, Dot Park, Dot House, Dot Ave, Dot High are all acceptable, but the neighborhood name must always be fully, respectfully spoken.