Patrick kicks off re-election campaign at English High
By adamg on Sat, 04/10/2010 - 11:17pm
Mike Ball reports on the rally, which included the unveiling of Slogan 2.0: "On Our Side."
... So, let us muse on how good is the slogan, which we shall definitely hear repeatedly. Four years ago, together we can took on a magical twinkle. Try as they might before and even after the election, Deval opponents were unable to adequately denigrate the intellectual and emotional pull of that one.
This one is fine, but lacks the mystique. In fact, it has a darker undertone, one we heard in Murray and Patrick's words today. The re-election is us v. them, progressives v. regressives, hopeful advancers v. backsliders. ...
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Good place to start a
Good place to start a campaign - in a miserable failure of a high school. Did he promise to blow up the building?
Hello?
Does nobody else hear the overtones of former Prez Bush's "with us or against us"?
http://www.youtube.com/watch?v=-23kmhc3P8U
I guess it's arguably a good strategy for the Gov to be channelling a winner, but still.
This and some more of this
It is a fascinating riff on Together We Can. Both slogans attempt to tie the voter to the candidate, instead of the more typical call of "Follow me!" The one four years ago was more hopeful and positive; this one has that tone of which-side-are-you-on instead. I think it can do what they want, just not as well as the first one.
It most certainly isn't as negative and paranoid as Shrub's.