An annoyed citizen filed a 311 complaint tonight about the brighter than bright billboard at Albany Street and Frontage Road:
I am not exactly near this board, but the light from it lights up my house and colors the whole place. This must be able to be turned down, please!
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It really does look like the
By Don't Panic
Tue, 01/02/2024 - 12:01am
It really does look like the "Close Encounters of the Third Kind"'s Devils Tower UFO landing site Tonal Communicator System. I wonder why it's blank? I bet it's less of a nuisance when there's an actual advertisement on it.
Is it malfunctioning? The
By anon
Tue, 01/02/2024 - 11:31am
Is it malfunctioning? The sign owner should be fined if this happens.
Blank, or just an overexposure?
By Ron Newman
Tue, 01/02/2024 - 5:17pm
Too much light for too long an exposure time can make it look solid white in a photograph, when it really isn't.
Brightness is relative
By Tim Mc.
Wed, 01/03/2024 - 2:15pm
If the photograph were overexposed, the surrounding landscape would also look too bright.
Turns out...
By Don't Panic
Wed, 01/03/2024 - 11:15pm
It was overexposed. Channel 7 News at 9 did a story about it tonight. Their video cameras had a problem with exposure early in the report. Multiple people interviewed in the neighborhood are complaining about it. Especially the people who live in one of the new apartment building directly across from it.
It's like that Seinfeld episode where Kramer is going bananas about the light from the Kenny Rogers Roasters sign. S8,E8
Just running an iOS update.
By Rob
Tue, 01/02/2024 - 9:37pm
Just running an iOS update.
I know it's not the point of
By _Sean
Tue, 01/02/2024 - 1:09am
I know it's not the point of this article, but Boston shouldn't approve ANY digital billboards. Not only do they (often) cause issues like this and have insane brightness distract the entire neighborhood, but their sole benefit is that the default is already bright and switching between ad screens causes people to glance at them--and off of the road ahead of them. They literally cause distracted driving by design.
But not nearly as distracting
By anon
Tue, 01/02/2024 - 1:26am
But not nearly as distracting at half the drivers looking down at their phones.
This is not a competition...
By lbb
Tue, 01/02/2024 - 9:41am
...to see what's the worst.
Even better
By anon
Tue, 01/02/2024 - 2:59am
Boston should ban all billboards, whether electronic or not. Forbid any sign that does not advertise services offered on the premises. The only people who would oppose such a law are sign owners.
We need to ban cars first.
By Rwgfy
Tue, 01/02/2024 - 11:47am
We need to ban cars first. Then there is no need for billboards.
You Bought A Unit At 9 Broadway
By John Costello
Tue, 01/02/2024 - 8:25am
You sit over a bus yard, a train yard, and look at an Interstate.
Don't expect your nighttime lighting to be that of a Vermont valley.
That being said, yup, this is too bright. It is distracting on the X-Way.
Who to blame? - The Pine Street Inn. They lease the billboards with the profits going to help the homeless.
Call them up.
At least National Development keeps the one at the corner of Albany and Herald with muted colors.
I was wondering what the heck
By SteveS
Tue, 01/02/2024 - 8:26am
That was. I could see it from my bedroom, roughly 1 mile away in Southie.
Yes they do, how else will we
By anon
Tue, 01/02/2024 - 11:09am
Yes they do, how else will we able to keep them confined to the South End?
At first I thought that was the Fenway Park Jumbotron
By Ron Newman
Tue, 01/02/2024 - 11:13am
UHub story one week from
By xyz
Tue, 01/02/2024 - 11:38am
UHub story one week from today: "Spaceship misses South End Spaceport, makes emergency landing in harbor".
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