How long before ZipCar says its ad agency put this ad up without its permission?

Not news, not interesting.

With any luck, there isn't any gas left in the Outrage Machine after the McD's kerfuffle, and this silliness will just blow over.

One of the things in a parent's job description is creative thinking on demand. As in "it is my job as a parent to interpret the world in an age appropriate way and not expect that the world will be Disneyland sanitized for my convenience".

One need only say "A booty call is like a grownup play date where grownups do grownup things like kiss each other a lot" (pause where kid makes face and says EWWWWW!) and "But it's a grownup word and I don't want you saying it, okay?".

The less you panic about the idea that humans have sex, and the more you realize that your kid will figure it out even if you put them in a box and tie their hands or never say anything and hide things from them, the better off you are with this trivial nonsense.

A kid wanted to know what one duck/mallard was doing to another.

The mother said one was giving the other one a ride.
The kid will learn the many meanings of ride. Riding horses. Riding coattails.
Ultimately the meaning the mother meant of riding will be seen to cover the actual act indeed.
Sex, procreation, impregnating. As in the spoof of Driving Miss Daisy as Riding Miss Daisy.

One schoolboy commented on the grass growing sign as being inaccurate. The grass seeds are germinating! But that might not be understood by the primary school children.

I'm old enough to remember the poor parent fielding a hypothetical question of Madonna's song. What's a virgin?
Do Catholic parents have foreboding about explaining who the Virgin Mary is, or the Virgin Birth of Jesus?

I follow Stuart Smalley's course of action to wear slippers rather than carpet the world.

I'm going to go way out on a limb here and speculate that they are encouraging you to rent their car, drive to your paramour's lodging (or a mutually-agreed-upon central location), disembark, and have sex at your destination.

In the British vernacular, the boot of the car is what us Americans would call the trunk. The pun of the ad is that you rent a Zip Car if you need to transport more stuff than is practical without a car.

But don't let that get in the way of your filthy imaginations... ;)

In the British vernacular, the boot of the car is what us Americans would call the trunk. The pun of the ad is that you rent a Zip Car if you need to transport more stuff than is practical without a car.

But don't let that get in the way of your filthy imaginations... ;)