Northeastern launches national ad campaign

Specify how you want the money that you donate to be spent. Tell them you only want it to go into the scholarship fund if you want to help out students in need, for instance.
My father attended Northeastern night school, my uncle and my husband's uncle and grandfather both graduated with degrees in engineering. None of them came from backgrounds in which they would have been able to afford the hefty tuition as it is today.
Northeastern used to be considered an access school for local kids with aptitude and ambition, but not a lot of money. Now it seems that Northeastern's mission is to boost enrollment beyond what professors can handle and to elevate their status as a more prestigious university. The current univ. president came from USC (Univ. of Southern California) which has the nickname Univ. of Spoiled Children. Some pretty fancy buildings have gone up since he's been in charge. That costs millions of dollars. I'm not saying it's good or bad that the university is focusing on trying to make a lot of money and competing with BU, but I do think it's a shame that the middle and working classes are slowly being financially squeezed out of yet another local academic institution.

I agree with everything you say. When I went to Northeastern it was going through the cultural shift you describe. I don't think the school cares much about academics or co-op anymore.

So maybe you could post copies of the ads that Harvard and BC and BU and MIT have run in the Times? 'Cause we think they haven't.