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The death threat is implied

Live free or, just live free, apparently

Ads on the T that promote New Hampshire skiing seem to be missing something.

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Comments

absolutely made my day

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I saw that the other day at North Station. Maybe they thought the "or die" part was too scary for tourism. Especially when it comes to skiing.

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Oh hell no! They better not be changing their moto to just live free.

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I mean, the Massachusetts state motto is Ense petit placidam sub libertate quietem, but you sure as hell don't see that on tourism ads.

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Our motto basically translates to "Leave us alone or we'll run you through with a sword."

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It's a blue state now.

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The advertisement and the website are all about things to do in NH and for outdoor tourism. I don't think the way of life motto "Life Free or Die" need apply here. If it were an advertisement about living in NH or historical tourism, I think that'd be a legit use of the phrase. I like this application on the great outdoors.

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...Or What?

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you must die - Slayer

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Live Free or Die is still the 'official' state motto.

Live Free has been the tourism motto for a while now.

Jeez, did you guys let your subscription to Yankee Magazine lapse?

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Yes we did.

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don't come crying to me when they open up a cute, new boutique in Bar Harbor and you miss it!

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It's a deal.

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Next you're going to tell us "Eat Cheese or Die" is no longer the official motto of Wisconsin because they've shortened it to just "Eat Cheese."

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Freedom is not free.
Living free (or freely) eventually leads to death.

You can have it all!
Living free and death!
It isn't an either/or situation!

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