The Boston Business Journal reports that after a three-year legal battle, a judge has concluded, in a 220-page decision, that the office-supply company's "Blizzard" brand of bottled water doesn't confuse consumers so much they'll buy that instead of Dairy Queen's "Blizzard" line of frozen dairy confections.
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Comments
I've heard of A DQ* Blizzard
By StillFromDorchester
Tue, 06/21/2022 - 10:00am
And never heard of WB Mason Blizzard water, so I concur. :P
*Corrected
You must not work in corporate
By BostonDog
Tue, 06/21/2022 - 11:02am
When someone is asked to order a case of water, this is what they get. Along with reams of paper, pens, etc. No one cares about the name. It's just the cheapest option and works with the purchasing system.
WB Mason could have just called it "Water Bottle Mason" and been on brand!
It was DQ who brought the suit
By lbb
Tue, 06/21/2022 - 11:44am
They could have, but there's no reason they should have. It was DQ who brought the suit, it was a stupid pointless suit, and I'm glad they lost.
DK?
By Ron Newman
Tue, 06/21/2022 - 11:56am
To my knowledge, they have not become Dairy King.
Corrected
By lbb
Tue, 06/21/2022 - 1:46pm
I think you got the idea, however.
I'm no trademark atty but...
By MrZip
Tue, 06/21/2022 - 12:30pm
I think you have to defend your "brand" against any and all "infringements" otherwise it becomes open season. I never understand why you don't bring the suit and then settle for $1 and grant them the right to keep them name. Seems like you protect your brand but don't look like a complete dweeb. idk?
Yes, but...
By Gary C
Tue, 06/21/2022 - 1:28pm
It's not like DQ invented that word. There were blizzards long before there were DQs. Suing over bottled water is really a stretch.
What do their employees make?
By Will LaTulippe
Tue, 06/21/2022 - 1:33pm
If I'm one, I wonder why the (expletive) they paid court costs for this nonsense instead of giving raises.
Considering they're franchised
By J.R. Dobbs
Tue, 06/21/2022 - 2:56pm
Hourly employees probably don't care.
They franchise
By ScottB
Tue, 06/21/2022 - 5:56pm
So you'd probably have to ask the individual franchisees.
And part of the value which the chain provides to the franchisees is well-marketed and well-defended brands.
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