Who still pays for Yellow Pages advertising in this day and age, considering its dwindling audience?
Seems to me that that's what's keeping phone books afloat.
Also, can you really claim a circulation to, say, "500,000 households" if 80% of those households heave the thing in the trash right away, or don't even pick it up off the curb?
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Phone book bonfires as a
By anon
Sat, 02/02/2013 - 11:29am
Phone book bonfires as a seasonal city wide event? Or maybe a giant one on the common?
yellow pages
By BikerGeek
Sat, 02/02/2013 - 12:35pm
Who still pays for Yellow Pages advertising in this day and age, considering its dwindling audience?
Seems to me that that's what's keeping phone books afloat.
Also, can you really claim a circulation to, say, "500,000 households" if 80% of those households heave the thing in the trash right away, or don't even pick it up off the curb?
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